Finnair Strategy 2020 and Beyond.

Finnair is one of the oldest airlines in the world, beginning operations in 1923, but has long been overshadowed by the likes of British, Air France, KLM and in Scandinavia, by SAS. Latterly the Nordic headline-maker has been Norwegian, at least as a budget airline.

That said, Finnair is emerging from the shadows and the CEO Topi Manner, who started with the airline in 2019 after an earlier career in banking outlined its strategy for the future. So how does one of the smaller, premium airlines make a name for itself?

TopiManner2 420x508 1 - Travel Radar - Aviation News

Finnair CEO Topi Manner

Their strategy rests on two main pillars; connectivity between Europe and Asia and its eco-credentials.   

  1. Connectivity to Asia.

Finnair has been flying non-stop to Asia since 1983; back then to Tokyo in a DC-10, so its sights have always been set on the East.  Finland lies on the flightpath between Europe and northern Asia- in particular China and Japan, so there’s sense in acting as a ‘mini-Emirates’ with a hub in Finnair’s home base of Helsinki-Vantaa.

Finnair A350 XWB Test Flight Takeoff 02 49 e1534419554669 916x515 1 - Travel Radar - Aviation News

Finnair A350XWB  © Airbus

The carrier flies to three destinations in Japan, four in China as well as Bangkok, Seoul, Singapore and Delhi. There isn’t enough demand from Finland itself, but as the so-called ‘superconnector’ airlines do, rather funnel the passengers from elsewhere in a catchment area, in this case the remainder of western and northern Europe and move them onwards to these centres.

Finnair’s objectives has been to double revenue from Asian traffic between 2010 and 2020 and to achieve that currently about half of its available seat kilometres are to Asia destinations, and 43% of its passenger revenue is from those routes.

While it has a far East near monopoly since SAS scaled back its routes there, the major competition will derive from Norwegian (presumably once they’ve sorted out their MAX issues) when the LCC reconfigures its routes and buys more long-haul equipment. Critically, they don’t intend to increase the number of routes in Asia but rather increase the frequency, including to the Chinese industrial megacity of Chongqing. The airline generates very little revenue from leisure traffic, presumably leaving that market to the low-cost carriers.

The strategy doesn’t include expanding to north America; Finnair flies to New York year-round and seasonally to Toronto and has no immediate plans to expand there.

  1. Eco-Credentials

In common with its Nordic neighbours, Finnair is highly eco-conscious. It plans to be carbon neutral in 30 years’ time and will be publishing its sustainability plan later this quarter. It’s also engaged in the Single European Sky programme which aims to rationalise air traffic control over the continent allowing for increasing traffic, whilst maintaining safety and crucially reducing the environmental burden of air travel. It also is part of the EU emissions trading system. (ETS)

CEO Manner is realistic; he’s said that since there is only so much land available to (for example) plant trees, ‘you can’t offset your way out of climate change’, and airlines simply have to drastically reduce their emissions.

And Equipment?

Finnair - Travel Radar - Aviation News

Finnair is very happy with their A350s; 14 in use and 5 on the way. That’s not a major surprise; they previously used the notoriously thirsty A340 on long-haul. They say the A350 has an improved customer experience, 25% less carbon emitted and solid reliability.

They’re going to be spending between €3.5 and €4.0 in expanding the fleet in the near future, including the extra A350s and renewing their short haul aircraft, but the A321XLR won’t have a place; they want to maximise the use of their slots in the Far East by using higher capacity widebodies.

Finnair is also entering into a codeshare with Chinese carrier Juneyao into Helsinki and continuing with their far Eastern OneWorld partners JAL, Cathay and QANTAS, hence achieving scale beyond mere size.

There’s some argument against the claim that Finnair’s shorter northern route is the least polluting way to Asia, but there’s no doubt that they’re making the best possible strategic use of their geography—and more power to them!

Subscribe to our Weekly Digest!




More News

British Airways Introduces Next-Generation Weather Apps To Optimise Flight Operations

British Airways recently announced the introduction of two newest...

Employment in Aviation. What is the Situation?

As we know, employment in aviation has taken a...

Guilty Pleas: Russian Nationals in US Aviation Parts Smuggling Case

Two Russian nationals residing in Miami-Dade County, Florida, have...
Travel Radar
Travel Radarhttps://travelradar.aero/
Articles from guest contributors wishing to remain anonymous are credited to this account. Want to contribute to Travel Radar either in-name, or anonymously? Get in touch: [email protected]

2 COMMENTS

LEAVE A REPLY

Please enter your comment!


>
Wordpress themeseotakipçi satın alankara implant fiyatları11yol kapanıpassport psdbatman evden eve nakliyatbalkon köşe takımılastik patlatanevden eve nakliyatkartal evden eve nakliyatfatih antika eşya alanlarfenerbahçe antika eşya alanlarnakliyatantika alanlarantika alanlarwoocommerce baselJannah themeeskişehir inşaat şirketlerieskişehir uydu tamirkitap alanlarantika alanlarantika alanlarseoEskişehir uydueşya depolamapgcdpgcdpmsaAccident Lawyertuzla evden eve nakliyatAntika alan yerlergaziantep evden eve nakliyateskişehir saç protezihayır lokmasıtuzla evden eve nakliyatodunpazarı emlakhayır lokmasıpendik evden eve nakliyatgölcük evden eve nakliyatgölcük evden eve nakliyatistanbul evden eve nakliyatankara evden eve nakliyatporselen kaplama dislerankara diş estetiğidiş teli tedavisimersin evden eve nakliyatEtimesgut evden eve nakliyattuzla asansörlü nakliyatkartal evden eve nakliyatgebze evden eve nakliyatankara evden eve nakliyatankara parca esya tasımaankara gülüş tasarımıankara gülüş tasarımıankara implant fiyatlarıniğde evden eve nakliyatvozol 12000puffistanbul saç ekimiankara çıkışlı günübirlik turlarEtimesgut evden eve nakliyatEtimesgut evden eve nakliyatkadıköy evden eve nakliyatmersin evden eve nakliyatçankaya evden eve nakliyatankara parca esya tasımamaltepe evden eve nakliyattuzla evden eve nakliyatankara implant fiyatlarıankara gülüş estetiğiyenimahalle evden eve nakliyaten yakın çekiciAntalya Çitseo çalışmasıistanbul hayır lokmasıata şehir evden eve nakliyatmaltepe evden eve nakliyatüsküdar evden eve nakliyatİstanbul evden eve nakliyatmaldives casinospoodleistanbul hayır lokmasıKartal evden eve nakliyatçankaya evden eve nakliyatataşehir evden eve nakliyatankara ofis taşımacılığıboğazda özel tekne kiralamadiş eti ağrısıtuzla nakliyateryaman evden eve nakliyateskişhir uydu servisieskişhir uydu servisiblog.timeisworth.compoodlepomeranianzibilyonbet girişraydium market idGaziantep Evden Eve Taşımacılıkdextools trendingdextools trending botdextools trending costdextools trending servicedextools trending algorithmdextools botcoinmarketcap trendingcoinmarketcap trending botpinksale trendingpinksale trending botpancakeswap botuniswap botpancakeswap sniper botuniswap sniper botfront running botfront run botmev botzibilyonbet girişLibraNewsHair Transplantyks kitaplarıdextools botdextools trending algorithmEtimesgut evden eve nakliyatankara gülüş tasarımıbatman nakliyatmersin nakliyatköpek ilanlarımersin evden eve nakliyatankara evden eve nakliyatMedyumeskişehir uydu servisimersin evden eve nakliyatetiler antika alanlarataşehir antika alanlargalabeteskişehir emlakAnkara implant fiyatlarıİstanbul mevlid lokmasıbatman evden eve nakliyattuzla evden eve nakliyatçankırı evden eve nakliyatderince evden eve nakliyatankara evden eve nakliyatankara ofis taşımacılığıankara asansörlü nakliyatankara eşya depolamamersin evden eve nakliyatboerboel yavrupomeranian ilanlarımarsbahiscasibomcasibomcosmetic surgery turkeyEtimesgut evden eve nakliyattuzla evden eve nakliyattarsus evden eve nakliyatçankaya evden eve nakliyatkeçiören evden eve nakliyatbaby socksEtimesgut evden eve nakliyatortodontigoogle adskeçiören evden eve nakliyatsancaktepe evden eve nakliyatgülüş tasarımıEskişehir yabancı dil okuluvozol 12000
deneme bonusuCasinoslot girişbig bass bonanza oynaAviator oynasugar rush oynasweet bonanzagates of olympus oynaBahisnowcasibom girişCasinoslotwild west gold demo oynaredbullholdenracing.comdenemebonususiteler.commarsbahisMatadorbetMatadorbetEscortSaatlik escortManisa escortGümüşhane escortfethiye escortDeneme Bonusu Veren SitelerDeneme Bonusucasibomcasibom girişŞişli escortizmir escortDenizli escortMalatya Escortşanlıurfa escortHacklinkBeşiktaş escortAtaşehir escortBeylikdüzü escortkadıköy escortcialisViagraBahis siteleriEsenyurt escortmasözmasözantalya escortcasibombonusbetturkeyfixbetdeneme bonusu veren sitelerdeneme bonusu 2024casibombets10jojobet girişpusulabetbetmatik twitterbaywinGrandpashabetcasibomholiganbetbettilt girişcasibom girişslot sitelerisekabetbetmatikbetkanyonsekabetholiganbetbetmatikcasibomcasibomcasibomcasibomcasibomcasibomcasibomcasibomcasibomJetbahishitbetsahabetsahabetbettiltvdcasinoilbetcratosroyalbettümbetbaywindinamobetelexbetsekabetbetkanyonbetmatikbetinetumbetrexbetgrandpashabet girişgrandpashabet twittergrandpashabetmarsbahisslot sitelericanlı casino sitelericasino sitelerislot siteleribahis siteleribaywinİnterbahisqueenbetmadridbetartemisbetcasibommariobetgrandpashabetBetsatBetturkeybetkomcasibomEsenyurt EscortBursa EscortErzincan EscortKayseri EscortMuğla EscortAlanya EscortBahçeşehir Escortcasibomgrandpashabetcasibombetsatbets10holiganbetbaywinMaltcasinohacklinkNisanbetmatadorbetBetturkeyBetofficemarsbahiscasibombets10vbet girişikimislivbetbahiscomdeneme bonusu veren siteler1xbetbycasinomarsbahisikimisli girişen güvenilir slot siteleri