By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Reading: Finnair Strategy 2020 and Beyond.
Share
Sign In
Notification Show More
Font ResizerAa
Font ResizerAa
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Have an existing account? Sign In
Follow US
Copyright © Travel Radar Media Ltd. 2024 | All Rights Reserved
Travel Radar - Aviation News > News > Finnair Strategy 2020 and Beyond.

Finnair Strategy 2020 and Beyond.

Travel Radar
Last updated: 7 January 2021 17:04
By Travel Radar Staff 5 Min Read
Share
Finnair-Logo
SHARE

Finnair is one of the oldest airlines in the world, beginning operations in 1923, but has long been overshadowed by the likes of British, Air France, KLM and in Scandinavia, by SAS. Latterly the Nordic headline-maker has been Norwegian, at least as a budget airline.

That said, Finnair is emerging from the shadows and the CEO Topi Manner, who started with the airline in 2019 after an earlier career in banking outlined its strategy for the future. So how does one of the smaller, premium airlines make a name for itself?

Finnair CEO Topi Manner

Their strategy rests on two main pillars; connectivity between Europe and Asia and its eco-credentials.   

  1. Connectivity to Asia.

Finnair has been flying non-stop to Asia since 1983; back then to Tokyo in a DC-10, so its sights have always been set on the East.  Finland lies on the flightpath between Europe and northern Asia- in particular China and Japan, so there’s sense in acting as a ‘mini-Emirates’ with a hub in Finnair’s home base of Helsinki-Vantaa.

Finnair A350XWB  © Airbus

The carrier flies to three destinations in Japan, four in China as well as Bangkok, Seoul, Singapore and Delhi. There isn’t enough demand from Finland itself, but as the so-called ‘superconnector’ airlines do, rather funnel the passengers from elsewhere in a catchment area, in this case the remainder of western and northern Europe and move them onwards to these centres.

Finnair’s objectives has been to double revenue from Asian traffic between 2010 and 2020 and to achieve that currently about half of its available seat kilometres are to Asia destinations, and 43% of its passenger revenue is from those routes.

While it has a far East near monopoly since SAS scaled back its routes there, the major competition will derive from Norwegian (presumably once they’ve sorted out their MAX issues) when the LCC reconfigures its routes and buys more long-haul equipment. Critically, they don’t intend to increase the number of routes in Asia but rather increase the frequency, including to the Chinese industrial megacity of Chongqing. The airline generates very little revenue from leisure traffic, presumably leaving that market to the low-cost carriers.

The strategy doesn’t include expanding to north America; Finnair flies to New York year-round and seasonally to Toronto and has no immediate plans to expand there.

  1. Eco-Credentials

In common with its Nordic neighbours, Finnair is highly eco-conscious. It plans to be carbon neutral in 30 years’ time and will be publishing its sustainability plan later this quarter. It’s also engaged in the Single European Sky programme which aims to rationalise air traffic control over the continent allowing for increasing traffic, whilst maintaining safety and crucially reducing the environmental burden of air travel. It also is part of the EU emissions trading system. (ETS)

CEO Manner is realistic; he’s said that since there is only so much land available to (for example) plant trees, ‘you can’t offset your way out of climate change’, and airlines simply have to drastically reduce their emissions.

And Equipment?

Finnair is very happy with their A350s; 14 in use and 5 on the way. That’s not a major surprise; they previously used the notoriously thirsty A340 on long-haul. They say the A350 has an improved customer experience, 25% less carbon emitted and solid reliability.

They’re going to be spending between €3.5 and €4.0 in expanding the fleet in the near future, including the extra A350s and renewing their short haul aircraft, but the A321XLR won’t have a place; they want to maximise the use of their slots in the Far East by using higher capacity widebodies.

Finnair is also entering into a codeshare with Chinese carrier Juneyao into Helsinki and continuing with their far Eastern OneWorld partners JAL, Cathay and QANTAS, hence achieving scale beyond mere size.

There’s some argument against the claim that Finnair’s shorter northern route is the least polluting way to Asia, but there’s no doubt that they’re making the best possible strategic use of their geography—and more power to them!

You Might Also Like

Cathay Pacific Joins With Sinopec In a Sustainable Aviation Fuel Initiative

Deutsche Aircraft: Rolls out prototype aircraft D328eco

Honoring the Heart of the Skies: Celebrating World Cabin Crew Day

Global Passenger Growth Soars in April 2025

IndiGo: Ton Dortmans joins IndiGo to support A350 entry into service, and MRO expansion

Share This Article
Facebook Twitter Email Copy Link
What’s your thoughts?
Love0
Sad0
Happy0
Angry0
Travel Radar
By Travel Radar Staff
Follow:
Articles from guest contributors wishing to remain anonymous are credited to this account. Want to contribute to Travel Radar either in-name, or anonymously? Get in touch: [email protected]
Previous Article SriLankan Sri Lanka air force plane crashes
Next Article ppl1 The Private Pilot Licence – The first foray into the cockpit
2 Comments
Subscribe
Login
Notify of
guest
guest
2 Comments
Oldest
Newest Upvoted
Inline Feedbacks
View all comments

Stay Connected

FacebookLike
TwitterFollow
InstagramFollow
YoutubeSubscribe

Trending News

Finnair
Industrial action continues to disrupt Helsinki Airport, Finnair
Airlines Aviation
London City Airport
London City Airport Holds Fifth Women in Aviation Challenge
Airports Airshow & Events Aviation Careers
Malaysia Airlines reveals new Manchester United livery
Malaysia Airlines Releases Manchester United Livery
Airlines Airshow & Events Aviation Travel
Qatar Airways sponsorship of the UEFA Champions League final between PSG and Inter
Qatar Airways Sponsors UEFA Champions League Finals
Airlines Airshow & Events Aviation
The Cathay Group was honoured with a total of 15 awards at the annual HKACE Customer Service Excellence Awards, including the Grand Award for the third year running.
Cathay Group Bags 15 HKACE Awards including the Grand Award
Airlines Aviation
//

Travel Radar is the leading digital hub for all things aviation and air-travel. Discover our latest aviation news, aviation data, insight and analysis.

Discover

  • About Us
  • Contact Us
  • Careers
  • Press & PR
  • Privacy & Legal

Our Content

  • News
  • Data
  • Images
  • Jobs
  • Subscribe

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Click here to Signup!

© Travel Radar Media Ltd. 2015-2025 | ISSN #2635-0696 | Trademark #UK00003579704
wpDiscuz
adbanner
AdBlock Detected
Ads help us bring you high-quality, independent journalism for free. Support us by whitelisting us from your ad blocker.
Okay, I'll Whitelist
Welcome to the TR Community!

Sign in to your account

Register Lost your password?