Fair Pricing Strategy Number 1? Dublin Airport Draws Comparison to Retail Giants Aldi & Lidl

The Dublin Airport Administration (DAA) has filed a judicial appeal against the Commission for Aviation Regulation’s (CAR) decision to restrict the charge per passenger. The DAA argues that the additional funds would enhance security measures and contribute to the construction of new infrastructure.

Dublin, Ireland, May 2019 Dublin airport Terminal 1, multiple airplanes are being prepared on airfield for flights, sunrise
Dublin, Ireland, May 2019 Dublin airport Terminal 1, multiple airplanes are being prepared on airfield for flights, sunrise © Dawid Kalisinski on Depositphotos

Fair Pricing Strategy, Passenger Fees: LHR vs. CAA

The Civil Aviation Authority (CAA) in the United Kingdom decreased the passenger fees at London Heathrow Airport (LHR) last year. Initially proposed at €47 ($50) per passenger, the CAA requested a fee reduction from €37 to €30 per passenger in the years following next year until 2026, representing a 19% decrease. In response to the regulator’s decision, Heathrow Airport appealed, citing concerns about generating sufficient revenue to support necessary investments.

On the other hand, Delta, Virgin, and British Airways argued that Heathrow Airport was allowed to charge excessively due to the CAA’s flexibility. In its statement, the CMA said it intends to support the regulator’s decision. However, it has until October 17th to officially accept or reject the appeals.

DUBLIN, IRELAND - Jan 15, 2020: Dublin Airport logo and name mounted on the living green wall. The vertical garden greets passengers at the entrance of the Terminal 1.
Dublin Airport logo and name mounted on the living green wall. The vertical garden greets passengers at the entrance of the Terminal 1. © Wirestock on Depositphotos

Fair Price? The Dublin Airport: A Closer Look at the Current Scenario

A similar rise was requested for nominal passenger fees at Dublin International Airport (DUB) based on data gathered in early 2022. The airport was anticipated to collect between €13.04 and €14.77 per passenger. Still, the Commission for Aviation Regulation (CAR), a division of the Irish Aviation Authority, determined that they could charge a maximum of €7.59 per passenger, with an annual maximum fee of €8.50.

Kenny Jacobs, the Executive Director of the DAA, spoke about the difference between Heathrow and Dublin airport fees, saying:

“Dublin Airport already has the lowest charges of any capital city airport in Europe, and we aim to stay an Aldi or Lidl when it comes to airport charges. The prices currently charged by Heathrow and the price increase they sought shows how the other half lives.”

The DAA hopes the appeal will succeed, securing higher fees to enhance the airport and continue the capital investment plan. In 2019, 32.9 million passengers travelled through Dublin Airport, making it Europe’s 12th busiest airport. The CEO compared the airport to Aldi or Lidl, stating that it provides excellent service and value for the fees it imposes. As of 2022, InterVistas estimates that the airport supports 116,100 jobs and contributes approximately €9.6 billion ($10.2 billion) to the Irish economy, accounting for 2.3% of the country’s GDP.

What are your thoughts on this appeal? Would you consider this to be a ‘fair price’? Let us know what you think in the comments section!

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Kinga Mozdzierz
Kinga Mozdzierz
Kinga Mozdzierz is a passionate music composer and writer who has shown a passion for creativity from a young age. Music and storytelling are her passions, and she combines both in her work. Additionally, Kinga loves traveling, exploring new places and experiencing different cultures. Enthusiastic about planes, she has a keen interest in aviation and the wonders of flight. Kinga's writing passion grows as she's an intern reporter for Travel Radar, contributing from every angle.
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