British Airways Launches Platform for Sustainability

A climate-conscious future is closer than we think according to the latest news as British Airways launches an upgraded programme in partnership with CHOOOSE that allows passengers to view and take charge of their travel emissions. This is an opportunity that is extended to individuals and businesses who fly with the airline.

British Airways aircraft hovers over tarmac during take-off/landing.
The programme will allow customers to track their carbon footprint during flight, then decide how to offset their emissions | © British Airways

A Commitment to Net Zero, Revised: British Airways Launches Platform To Empower Customers

In alignment with the airline’s goals to achieve net zero emissions by 2050, British Airways has undertaken various steps in order to bring the goal within reach. These steps include hosting more fuel-efficient aircraft within the fleet, funding certified carbon offset operations to tackle emissions made during domestic flights within the UK and investing in the development of sustainable air fuels (SAF).

The upgraded programme, named Co2llaborate, will allow customers to gauge an accurate reading of their emissions and state the percentage of SAF they would like to purchase versus carbon offsets. The SAF comes from the Phillips 66 plant in the Humberside area, where the feedstock is made from used cooking oil as part of the plant’s sustainable operations. Compared to traditional jet fuel, SAF offers lifecycle emissions reductions of over 80%.

An Infographic depicting British Airways' plan to have net zero emissions by 2050.
British Airways is committed to achieving net zero emissions by 2050 | © British Airways

Carrie Harris, Director of Sustainability at British Airways, had this to say about the partnership with CHOOOSE in a recent statement:

“We know that many of our customers want to fly with sustainability in mind and while we work on delivering our own short-, medium- and long-term initiatives to achieve net zero emissions by 2050, we know many of our customers want to take action today too. This new CO2llaborate platform further empowers our customers to make sustainable choices when flying with us. We look forward to working with CHOOOSE to evolve the platform as we continue to drive the decarbonisation of our industry.”

Airline Partnership With CHOOOSE Shows Big Steps For The Aviation Sector

The programme can be accessed before, during or after the flight by individual fliers as well as businesses that fly frequently with British Airways. The two options given once the emissions have been calculated are as follows: you can choose to purchase SAF with the total or contribute towards certified carbon offset projects.

The partnership between British Airways and CHOOOSE will give travellers insight into their emissions and overall impact on the climate during flight, whilst also showing them that doing something about it is possible. Whether small or large, any action should be encouraged in the hopes of achieving a more sustainable future.

Andreas Slettvoll, CEO and Founder of CHOOOSE, had this to say on the collaborative project:

“Partnering with British Airways is a true milestone in bringing climate solutions to both leisure and corporate travellers. British Airways has always been a north star to us in innovation in the airline industry and we are proud to support them in their relentless work on their most important journey yet, their journey to net zero.”

You can find more information about the programme here.

What are your thoughts on British Airways’ partnership with CHOOOSE? Let us know in the comments below!

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Kirsty Atek
Kirsty Atek
Kirsty Atek is a visual artist based in London who is interested in sustainability.


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