Air Canada has introduced a new partnership with global climate technology company CHOOOSE to provide carbon offset programs. Customers will be able to purchase verified carbon offsets directly on Air Canada’s website when booking tickets in Canada and the United States.

The Great Bear Rainforest - one of the projects supported by Air Canada's new partnership
Air Canada Introduces CHOOOSE as New Carbon Offset Partner. | © CNW Group/Air Canada

Air Canada’s partnership with CHOOSE

As part of its commitment to achieving net-zero emissions by 2050, Canada’s largest airline and flag carrier Air Canada has announced a new carbon offset partnership with CHOOSE on 27 September. The global climate technology company will provide carbon offset programs that Air Canada’s customers can choose to support when booking their flights.

This new partnership program is integrated directly into Air Canada’s booking process on its Canadian and US websites. When booking a flight, CHOOOSE’s platform automatically calculates the greenhouse gas (GHG) emissions associated with the customer’s journey. It then allows the customer to choose to offset these emissions by contributing to one of CHOOOSE’s supported programs. If purchased, the contribution is automatically made, and the customer receives a certificate confirming their offset purchase.

Members of Air Canada’s Aeroplan loyalty program can also redeem their points to purchase these offsets. Additionally, customers booking Air Canada flights from outside of their website can also estimate their flight’s emissions and purchase offsets on CHOOOSE’s website.

“At Air Canada, we take a multifaceted approach to addressing climate change and sustainability. High quality climate offsets remain one of several important tools in reaching net-zero emissions. People are increasingly interested in responsibly reducing the environmental footprint associated with travel. With the evolution of our carbon offset program, we are introducing greater convenience and ease for customers choosing to help mitigate air travel GHG emissions and support a range of trusted global climate projects which align with UN Sustainable Development Goals,” said Michael Rousseau, President and CEO of Air Canada.

Air Canada employees receiving the award for Best Corporate Social Responsibility Strategy
Air Canada was recently recognized at the annual Canadian HR Awards with the Payworks Award for Best Corporate Social Responsibility Strategy. | © CNW Group/Air Canada

CHOOOSE’s carbon offset programs

Founded in 2017, CHOOOSE is a Norwegian climate tech company based in Oslo. It creates digital tools to allow people and businesses to understand their carbon footprint and work to offset it, through automated carbon emission calculations and a marketplace of high-impact climate programs.

CHOOOSE currently supports four sustainability projects across the world that align with the United Nations Sustainable Development Goals of No Poverty, Zero Hunger, Climate Action and Life Below Water.

These projects are the Great Bear Rainforest Carbon Project, which works with the Coastal First Nations Group to preserve Canada’s Great Bear Rainforest and support Indigenous management of the land; the Vida Manglar project, which works to preserve mangrove ecosystems in the Columbian Caribbean and prevent CO2 emissions in the region; the Nii Kaniti Community Forest Management project, which works to support the development of sustainable community businesses and community forest management in the Peruvian Amazon Rainforest; and the Improved Cookstoves project, which works to provide improved cooking stoves to impoverished indigenous communities in Nepal in order to improve living standards and reduce emissions.

“CHOOOSE is proud to support Air Canada’s leadership in seamlessly integrating climate solutions within their flight booking experience. We see an increasing demand from individuals and companies around the world wanting to understand and reduce the CO2 emissions associated with their travel and to address the emissions that do happen by supporting both immediately available and future-looking climate solutions. We are excited to take this step with Air Canada in their multi-faceted, ambitious climate program. Together we are making climate action more accessible for people worldwide,” said Andreas Slettvoll, CEO at CHOOOSE.

Do you think Air Canada’s new partnership with CHOOOSE to offset carbon emissions by supporting sustainability programs is a good idea? Let us know down below!

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