Qatar Airways and Rio Ferdinand Introduce ‘Qatar Airways United’

Football legend Rio Ferdinand has joined forces with Qatar Airways to launch their Youth Empowerment Initiative “Qatar Airways United.” Providing community-building opportunities for under-resourced groups, the programme aims to build confidence and ambition in young people.

Connecting with World-Class Sports Partners

Kicking off with Inter-Milan during the Milan Derby on November 23 at San Siro stadium, Ferdinand was welcomed by the team and Real Eyes Sport, an initiative which aims to ensure visually impaired and blind children and young people are able to connect with sport.

The visit, which was attended by Inter’s Vice President Javier Zanetti, saw the children experience the sporting action from the pitch and also meet the players.

Speaking about the partnership, Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said:

“Sport has given me a passport to travel the world, see new cultures, and experience countries I never would have otherwise. It shaped who I am. Through Qatar Airways United, I want to help young people build that same confidence and ambition – showing them that sport can open doors, broaden horizons, and create opportunities that last a lifetime.”

Scheme hopes to Further Leverage the Airline’s Leading Sports Portfolio

In the next Qatar Airways United programme, Ferdinand will be joined by service users of Education Above All at the Formula 1® Qatar Airways Grand Prix from 28-30 November 2025.

The children will experience behind-the-scenes access to the first day of the race weekend, and will also watch the race from the grandstand on the final day.

Other upcoming events include:

At these events, Ferdinand and Qatar Airways will invite young people from the hosting cities to experience these world-class sporting contests.

What do you think about the ‘Qatar Airways United’ initiative? Share your answers in the comments below.