ANA Launches New Airline: AirJapan

 ANA Holdings, which owns multiple airlines, namely; All Nippon Airways (ANA), ANA Wings, and Peach, has announced it is launching a new international airline in the second half of 2023 – AirJapan.

The airline is yet to announce exact routes and scheduled flight dates as they monitor current trends of international flight demand. President of AirJapan, Hideki Mineguchi, spoke about the new medium-haul international airline in a statement:

“We are excited to begin unveiling AirJapan and the selectable service and comfortable cabin experience it will offer passengers.
By focusing on medium-haul international routes, the ANA Group will be better equipped to meet emerging trends for international travel at a competitive price.
We are proud to be part of the team that is increasing options for travellers while also bringing the same commitment to quality and safety found across the ANA Group.”


Fly Thoughtful

AirJapan announced yesterday that their company would have a “caring, thoughtful and gentle approach”, summing up their brand ethos as “Fly Thoughtful”. The company also announced that the reason behind their choice of name was to remind customers they are a Japanese airline and offer “Japanese quality” service.


New airline offering "Japanese quality service" © AirJapan
New airline offering “Japanese quality service”. | © AirJapan

The company stated that their logo, which features two hands, represents a “kind and thoughtful hand-to-hand interaction.”


Logo placement © AirJapan
Logo placement. | © AirJapan


AirJapan aims to establish a new form of an airline that is neither low nor high budget; a mid-range, affordable travel experience that combines the best of both worlds and incorporates Japanese style and quality.

Their values © AirJapan
Company values. | © AirJapan


The airline fleet will consist of mainly refurbished Boeing 787 Dreamliners. As ANA Holdings is currently the largest operator of the Boeing 787 Dreamliner, owning around 40 aircraft, they will be reconfiguring some of their currently owned planes to launch the new airline. They hope to provide a comfortable cabin environment for all passengers on board.


Boeing 787 Dreamliner © AirJapan
Boeing 787 Dreamliner. | © AirJapan

Do you think AirJapan’s mid-range travel airline will take off? Let us know in the comments below.



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Sarah Gharib
Sarah Gharib
Jr Journalist - Sarah is anAviation and Travel enthusiast based in London. At Travel Radar she reports on the latest industry news, developments and passenger experiences. Outside of journalism, she has experience working in broadcast TV and Photography.


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