Alaska Airlines has become the first carrier to offer a flight subscription service to passengers, similar to subscriptions for coffee and digital content.

Announcing Flight Pass

Yesterday – 16th February – Alaska airlines announced they were blazing a new path for travel with the debut of flight passes in an innovative subscription-based offering that takes flexibility and value to the next level. This subscription will be available starting from today and is titled ‘Flight Pass’. Flight Pass members can fly up to 24 roundtrip (return) flights a year, including to the carriers most popular routes, including California, Reno, Las Vegas and Phoenix, for a fixed monthly rate. Flight Pass plans will start at $49 per month, available via an annual or monthly subscription. This marks an innovative new way to fly, allowing travellers to lock in main cabin deals for an entire year and reward subscribers with lower-than-average fares on eligible flights.

Alaska Airlines Check in
Passengers can subscribe to Flight Pass on a monthly or annual subscription | © Skift

Alaska’s Flight Pass “builds on the mission to offer travellers the largest variety of west coast destinations at the best value”, according to Alex Corey, Managing Director of Business Development & Products for Alaska Airlines. This commitment to care means offering affordable and convenient options that fit passenger’s lifestyles and connect them to where they want to go, whenever they like. Flight Pass follows in the wake of a pickup in commercial air traffic, with over 100 daily flights from 16 airports throughout the US. Travel trend reports reveal that most Americans are planning domestic travel in 2022, particularly to warm-weather and beach destinations, and many are even more willing to be flexible and spontaneous on a future trip.

Alaskan Airline 737
Alaskan Airlines 737 | © Wikimedia Commons

Where can subscribers fly?

Subscribers to Flight Pass will benefit from a selection of excellent, locked-in deals for a year of travel. Subscribers will receive credits deposited bi-monthly or monthly into their flight pass account allow redemption of 6, 12 or 24 nonstop trips to eligible destinations. While flyers are required to pay applicable government airport and taxes fees on each flight, the fare for each flight becomes nominal at only $0.01.

What are your thoughts on Flight Pass? Would you subscribe to Alaska’s model, and do you think this will become more widespread? Let us know in the comments below!

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