Singapore Airlines (SIA) has unveiled a new luxurious amenity kit for Business Class travellers, in collaboration with New York’s artisanal fragrance house, Le Labo Fragrances. Launched on Dec. 24, 2024, these thoughtfully designed kits combine the perfect blend of personalised craftsmanship and elevated hospitality, offering travellers a refined, decadent and sensorial in-flight experience.
A Partnership Rooted in Craftsmanship
The new Le Labo and SIA Business Class amenity kit reflects a shared commitment to excellence. Founded in 2006 in Grasse along the French Riviera and based New York’s Nolita neighbourhood, Le Labo has garnered global salience with its made-to-order, hand-blended and slow approach to perfumery and skincare. The brand’s minimalist aesthetic and devotion to artisanal craftsmanship makes it a perfect collaboration with SIA’s focus on premium service. Each kit is housed in a waxed cotton canvas pouch—inspired by Le Labos’ iconic lab aprons—converging sophistication, functionality and long-term durability. Designed to develop unique textures over time, the pouch serves as a practical keepsake that doubles as a travel document holder long after the flight.
Premium Pampering Products
The Le Labo kit features three thoughtfully curated products:
- Hand Pomade with Basil and Shea Butter
- Face Mist with Basil and Aloe Vera
- Lip Balm with Shea Butter
The promise is absolute hydration and rejuvenation. The amenities are made with natural ingredients, from shea butter, sweet almond oil and olive oil. Additionally, they are infused with classic Le Labo flavours such as aloe vera, basil and rosemary extract. Each product is scented with Le Labo’s signature Basil fragrance, creating a cohesive sensory experience that reflects the brand’s philosophy of intentional design.
Shaping the Future of Luxury Travel
This collaboration highlights a new movement in luxury travel: the emphasis on detail-attentive experiences over generic luxury. For travellers who value authenticity and personalisation, these Le Labo kits highlight a commitment to creating unique and long-lasting experiences.
This new creation signals a shift towards sustainable and intentional luxury. These kits are a testament to how premium airlines are redefining luxury travel through craftsmanship and indulgence. Ultimately, Business Class travellers not only get to look forward to being pampered during their journey, but get to carry a piece of Le Labo and SIA with them long after touchdown!
Singapore Airlines’ new Business Class amenity kit is now available on flights exceeding six hours. Step into the future of luxury travel. Experience personalised elegance with Singapore Airlines and Le Labo!
