Emirates revealed they have signed four more Memorandum of Understandings (MoUs) with top tourist organisations in an effort to boost the flow of inbound tourism for their global network. The agreements were in partnership with the Ministry of Tourism and Handicraft in Madagascar, the Vietnamese conglomerate Sun Group, the Greek Ministry of Tourism, and Fjord Norway.
Ministry of Tourism and Handicraft in Madagascar
Through joint advertising in key markets the airline are promoting tourism in their new destination that opened in September 2024. They are advocating to a range of tour operators and travel agencies, offering familiarisation trips to showcase the tourist appeal of Madagascar. Emirates have previously promoted this destination as one of the top leisure spots for tourists to tour operators globally to promote growth for inbound tourism.
Sun Group
In a collaborative effort to drive passenger traffic growth Emirates are spotlighting Vietnam as one of their premier destinations. With 21 flights weekly by Boeing 777 to Han Noi and Ho Chi Minh City the airline are adding Da Nang as a destination as of June 2nd. Whilst also encouraging familiarisation trips for media and travel agents Emirates are offering incentives and giveaways for tour operators to increase tourism in Vietnam.
Greek Ministry of Tourism
The Greek Ministry of Tourism are looking to broaden their vision for 2025, showcasing Greece as a year-round hotspot for tourists rather than just a summer destination. Offering promotional incentives, in collaboration with Emirates, they aim to expand seasonal appeal and place a spotlight on lesser known regions of Greece.
Fjord Norway
Promotional campaigns have a focus on the fjord regions of Norway, giving travel-goers the trip of a lifetime. The airline is continuing its commitment to play a vital role in the expansion of tourism within Norway. Having 5.6 million yearly visitors and counting, the daily flights to Norway by Emirates continue to boost tourism and their new fjord-driven vision will certainly see numbers rise.
Will you add any of these top destinations to your bucket list this summer?
