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Travel Radar - Aviation News > News > Aviation > Airlines > Emirates Strategic Partnership With Four Tourism Organisations
AirlinesRoute Development

Emirates Strategic Partnership With Four Tourism Organisations

Maisie Adams
Last updated: 2 May 2025 12:32
By Maisie Adams 3 Min Read
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Emirates partnership with Norway
Emirates in Partnership with Fjord Norway © Emirates
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Emirates revealed they have signed four more Memorandum of Understandings (MoUs) with top tourist organisations in an effort to boost the flow of inbound tourism for their global network. The agreements were in partnership with the Ministry of Tourism and Handicraft in Madagascar, the Vietnamese conglomerate Sun Group, the Greek Ministry of Tourism, and Fjord Norway.

Summary
Ministry of Tourism and Handicraft in MadagascarSun GroupGreek Ministry of TourismFjord Norway
Emirates partnership with Norway
Emirates in Partnership with Fjord Norway © Emirates

Ministry of Tourism and Handicraft in Madagascar

Through joint advertising in key markets the airline are promoting tourism in their new destination that opened in September 2024. They are advocating to a range of tour operators and travel agencies, offering familiarisation trips to showcase the tourist appeal of Madagascar. Emirates have previously promoted this destination as one of the top leisure spots for tourists to tour operators globally to promote growth for inbound tourism.

 

Madagascar
Emirates Promotion for Madagascar © Emirates

Sun Group

In a collaborative effort to drive passenger traffic growth Emirates are spotlighting Vietnam as one of their premier destinations. With 21 flights weekly by Boeing 777 to Han Noi and Ho Chi Minh City the airline are adding Da Nang as a destination as of June 2nd. Whilst also encouraging familiarisation trips for media and travel agents Emirates are offering incentives and giveaways for tour operators to increase tourism in Vietnam.

Sun Group in partnership with Emirates
Emirates sign with Sun Group © Emirates

Greek Ministry of Tourism

The Greek Ministry of Tourism are looking to broaden their vision for 2025, showcasing Greece as a year-round hotspot for tourists rather than just a summer destination. Offering promotional incentives, in collaboration with Emirates, they aim to expand seasonal appeal and place a spotlight on lesser known regions of Greece.

Fjord Norway

Promotional campaigns have a focus on the fjord regions of Norway, giving travel-goers the trip of a lifetime. The airline is continuing its commitment to play a vital role in the expansion of tourism within Norway. Having 5.6 million yearly visitors and counting, the daily flights to Norway by Emirates continue to boost tourism and their new fjord-driven vision will certainly see numbers rise.

Promotional photo for Norway
Emirates promotion of Norway © Emirates

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Maisie Adams
By Maisie Adams
Aviation Reporter - an Editorial Writer for looch Magazine and Travel Radar, Maisie holds a Bachelor of Arts in English Literature from Cardiff University. In addition to her writing career, Maisie works full-time as a Server/IST at The Alchemist, blending her editorial expertise with a passion for engaging storytelling.
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