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Reading: Emirates’ Artificial Virality In The Digital Space
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Travel Radar - Aviation News > News > Aviation > Aircraft > Emirates’ Artificial Virality In The Digital Space
AircraftAirlinesAviationBreaking NewsIncidents & AccidentsTechnology

Emirates’ Artificial Virality In The Digital Space

Dheer-Jayesh Sanghavi
Last updated: 9 January 2025 11:09
By Dheer-Jayesh Sanghavi 2 Min Read
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Social Media's inadequately slow response to curbing fake video of Emirates airline crash
Social Media's inadequately slow response to curbing fake video of Emirates airline crash © Marisa Garcia
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A recent social media video capturing an Emirates aircraft crash in Abu Dhabi has stunned viewers in the digital space! The viral video, which Emirates deemed fake, was supposedly digitally generated by AI and has led to concerns among passengers about quality and safety as accidents increased towards the end of 2024.

Emirates X post concerning AI generated plane crash videos
© X

The AI Whirlwind

Emirates released statements regarding the digitally generated video on social media and through press releases, explicitly mentioning ongoing discussions with various social media platforms to identify the source and curb the video’s circulation. However, Emirates has critiqued various digital representatives for not providing timely assurance or support and urged their passengers to trust only verified content from official sources. At the same time, they emphasised verifying their authenticity by looking for the verified checkmark associated with their account in the digital space, as compared to unofficial sources circulating false digitally generated videos.

A fake crash video of Emirates raises coners about digitally generated AI videos
A fake crash video of Emirates raises concerns about digitally generated AI videos © Alexander Wong

A Long-Term Digital Outlook

Instances such as these set an example of the side effects of social media and technology. Airlines primarily focus on passenger experiences, partnerships and fleet management. However, it is equally essential for them to monitor their digital space and incorporate precautions against scammers, misuse of AI and various other digital challenges.

Do you believe airlines should strictly monitor their digital space, especially concerning digitally generated videos? Share your thoughts in the comments below.

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Dheer-Jayesh Sanghavi
By Dheer-Jayesh Sanghavi
Hi! I'm Dheer Sanghavi from India, currently studying entrepreneurship & marketing at UOW, Australia. With experience as a content writer, I’m passionate about creativity, learning, and meeting new people. I love sketching, writing, and reviewing movies (big horror fan!)—plus, I’m always up for coffee and good conversations. 😊 Let’s connect! LinkedIn: Dheer J Sanghavi IG: @the_shades_of_a_pencil / @writerinablock
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