Emirates has signed new agreements to enhance its cooperation with tech giant Huawei and Indonesia, one of its important markets in Southeast Asia.
The airline signed a Memorandum of Understanding (MoU) with Huawei at the Arabian Travel Market 2021 in Dubai. The agreement demonstrates a deepened strategic cooperation between Emirates and Huawei to expand their reach in China, the Middle East and Africa and involves joint promotions designed to build brand awareness for Emirates and Huawei in the companies’ home markets.
The partnership includes customer-centric initiatives such as enhanced and engaging experiences for Huawei smartphone users while booking tickets and making travel plans on the Emirates app which is available on Huawei’s official distribution platform AppGallery. It also involves further development of the Emirates Mobile App on AppGallery. The Emirates app has had more than a million installs through AppGallery so far.
Emirates says it will also be providing support for the Huawei search engine, Petal Search, on smart devices in the MEA region. By integrating into Huawei’s ecosystem, Emirates can target a wider audience of Huawei phone users, especially in China which the airline regards as one of the key strategic markets.
Cooperation with Indonesia
In another significant development for the airline this week, Emirates pledged to support tourism in Indonesia through a Memorandum of Commitment (MoC) which outlines joint marketing activities to promote the country.
Indonesia is an important part of the Emirates network and both parties will now be running joint campaigns that will benefit the carrier and Indonesian tourism.
Through this new partnership, both parties commit to strengthening the relationship by collaborating on initiatives that showcase Indonesian destinations, positively impacting the country’s economy and tourism industry. The agreement features marketing activities such as advertising campaigns, support for tourism trade show attendance, trade familiarisation trips, product presentations and workshops.
Emirates resumed its operations to Jakarta in June 2020 and now serves the route with daily flights operated by the Boeing 777-300ER.