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Travel Radar - Aviation News > News > Western Airlines ‘ lack of interest in China

Western Airlines ‘ lack of interest in China

Elpida Krili
Last updated: 11 September 2024 19:04
By Elpida Krili 3 Min Read
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China, Chinese market, Western airlines, years of covid restrictions, a lack of demand and the Russian deviations
Hong Kong international airport ©Leung Chopan
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China market shared the exciting news of reopening its routes after years of covid restrictions. However, the plans for the Western airlines were different due to a lack of demand and the Russian deviations as a result of high costs. More particularly, the initial enthusiasm faded with important airlines retreating because of the financial challenges. China’s economic decline combined with the increased operational costs of the carriers due to prolonged flights functioned as a limiting factor in the Chinese market.

China, Chinese market, Western airlines, years of covid restrictions, a lack of demand and the Russian deviations
© Ryan Fletcher

Geopolitical reasons

Various airlines do not fly around Russian airspace after the start of the unrest in the area which lead them to longer routes. Thus, the detour can lead to an extra three-hour flight between Asian and European cities with notable expenses by increasing the crew and the aircraft. More specifically,  Steve Saxon, a partner at McKinsey, and leader of the  consulting department of China’s research team on travel, logistics, and infrastructure said the following:

“A flight from a European airline may cost an additional $8,000 to $10,000 in fuel for a two-hour increase in flight time,”

as well as travelers don’t enjoy flying overtime. In contrast, the  Chinese airlines have no restrictions regarding the direct passing through Russian territories giving them a significant advantage over the Western airlines. In addition, airlines such as Delta Airlines, Virgin Atlantic, and British Airways are considering the suspension of flights towards Beijing until 2025 due to lower demand.

Flight numbers also declined vertically during the pandemic and the Chinese aviation industry noted the slowest adaptation after the opening of the borders in 2023 with a decreased demand for international routes.  This sudden retreat shows the general meltdown of the aviation industry after the pandemic era as well as the ongoing conflicts. Although Western Airlines was excited about its return to the Chinese market, the reality of the economic and operational deficiencies as well as the conflict of interest have made China a less popular destination. So, will the aviation industry recover from this unfortunate situation? For more noteworthy aviation news, you can click here.

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Elpida Krili
By Elpida Krili
News Editor - Originally from Greece, Elpida is an English language literature graduate, currently pursuing her Master's degree in Linguistics. Her studies have helped her understand the complexities of language and the importance in conveying the desirable message to readers when writing content. Alongside this, Elpida loves travelling so looks forward to bringing her passion and interest to the readers of Travel Radar!
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