By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Reading: United airlines has changed their trademark name years after merger with Continental
Share
Sign In
Notification Show More
Font ResizerAa
Font ResizerAa
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Have an existing account? Sign In
Follow US
Copyright © Travel Radar Media Ltd. 2024 | All Rights Reserved
Travel Radar - Aviation News > News > United airlines has changed their trademark name years after merger with Continental

United airlines has changed their trademark name years after merger with Continental

Last updated: 28 June 2019 23:47
By 3 Min Read
Share
SHARE

United airlines has officially changed their name signaling the end of the Continental era.

United airlines merged with Continental airlines almost a decade ago in May of 2010. Continental was founded back in 1934 and was later based in Texas, and was also one of three launch customers of the Boeing 747 of which United retired just last year on a flight to Honolulu. They were also one of the first airlines to serve domestic routes with the aircraft.

United completed the merger back in 2010 and based the company in Chicago which is still United biggest hub. Despite the merger United still held the legendary globe on the tail of their aircraft and the trademark name “United Continental holdings inc”. That is until this morning as United has stripped the Continental name from their trademark and replaced it with the new name which is “United Airlines holding inc”. United has stated that the name change “reflects our desire to move our airline forward”. They’ve also mentioned to employees they want to become one team and provide the best service for their employees,customers,and everyone they serve.

Image by: Heather Charles

The merger wasn’t always a smooth one. Once commenced in 2010 United went through a fair share of problems involving transferring seniority with pilots,uniforms, and labor contracts. Flight attendants would also announce to passengers whether they were flying with a Continental or United crew in the early stages of the merger

This name change comes after United has began a campaign to repaint all of their aircraft in a different tone of blue and ditch the old Continental white and gold colors.  Many have questioned the change as many don’t like the new look United is sporting. So far United has began repainting their 737 aircraft and their regional subsidiary “Skywest” has began the process on their E175 planes. As the news broke this morning many brought up the point that United is still sporting the globe on the tail of their aircraft even after the new paint has come out. Does this mean United isn’t fully removed from the Continental brand?

Image by: Tyler Mallory

 

Let us know what you think about the name change, is it a sign of changes that are yet to come to the United brand? Check out our United review to get a better look at the current United service!

 

Feature image courtesy of Andreas Hoppe

You Might Also Like

Flying on a Budget: Skytrax Names World’s Best Low-Cost Airlines

Brussels Airlines Expects Busiest Summer

Visual Altitude: Graphic Design Trends Reshaping Travel & Aviation Marketing

Tracking Global Tournaments: How Esports Events Are Shaping Travel Trends for a New Generation of Flyers

How Aviation is Changing the Way Students Travel the World

Share This Article
Facebook Twitter Email Copy Link
What’s your thoughts?
Love0
Sad0
Happy0
Angry0
Previous Article More trouble for travelers as another Asian airspace closure affects flights
Next Article Newark airport shut down due to an emergency landing

Stay Connected

FacebookLike
TwitterFollow
InstagramFollow
YoutubeSubscribe

Trending News

SAS A320 neo on the runway
SAS Celebrates Flying 100,000 Passengers in a Single Day
Airline Economics Airlines Route Development
Qatar wins big at Skytrax 2025 © Qatar Airways
Qatar Airways Retains ‘Airline of the Year’ Title for a Record Ninth Time
Aircraft Airshow & Events
Looking out the back of the Boeing 747 in the Bangkok Airplane Graveyard
From the stratosphere to the Boneyard : Journey of an aeroplane
Aircraft Did You Know
Emirates Aircraft
Emirates returns to the Airshow After 15 Years Showcasing A350
Aircraft Airlines
Boeing company
Boeing Shares Plunge After Deadly 787 Plane Crash in Ahmedabad
Aircraft Airline Economics
//

Travel Radar is the leading digital hub for all things aviation and air-travel. Discover our latest aviation news, aviation data, insight and analysis.

Discover

  • About Us
  • Contact Us
  • Careers
  • Press & PR
  • Privacy & Legal

Our Content

  • News
  • Data
  • Images
  • Jobs
  • Subscribe

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Click here to Signup!

© Travel Radar Media Ltd. 2015-2025 | ISSN #2635-0696 | Trademark #UK00003579704
adbanner
AdBlock Detected
Ads help us bring you high-quality, independent journalism for free. Support us by whitelisting us from your ad blocker.
Okay, I'll Whitelist
Welcome to the TR Community!

Sign in to your account

Register Lost your password?