Qantas Announces New Hospitality Partnership

Qantas has today announced a new partnership with the Seagrass Boutique Hospitality Group. The exclusive collaboration will allow Frequent Flyers to earn and use points across some of their favourite dining venues.

Two men standing in a restaurant for the announcement of a new Qantas partnership
The new partnership will offer more ways for members to be rewarded © Qantas

Qantas announces new partnership

Effective immediately, 40 dining venues across Australia will see Qantas Points on the menu. Some of these venues include The Meat & Wine Co, Hunter & Barrel, Italian Street Kitchen, Ribs & Burgers and 6HEAD.

Olivia Wirth, CEO of Qantas Loyalty, is proud to announce the partnership which will reward the airline’s members for their loyalty, as well as see another opportunity for points to be redeemed and accrued.

“Food and wine consistently rank amongst the top interests for our members, along with travel, and we’ve been looking at how we can expand their opportunities to be rewarded while dining out,” she says.

“The ability to earn points towards their next dream trip while enjoying a meal in a restaurant will be a welcome addition for frequent flyers. As will treating themselves to a dining experience using their Qantas Points.”

Members will be eligible to earn 3 points per dollar spent at premium dining venues including 6HEAD, Hunter & Barrel and Meat & Wine Co. Other eateries including Ribs & Burgers and Italian Street Kitchen will see members earning 2 points per dollar spent.

Loyalty members of Australia’s flagship airline will also be eligible to earn more points by using their point-earning credit card when dining out with the hospitality group.

Bradley Michael, CEO and Founder of Seagrass Hospitality Group is optimistic about the partnership, especially as dining out and restaurant experiences are making a full come-back after the impact of the pandemic.

“Building loyalty is equally as important to Seagrass as it is to Qantas, so this partnership is a natural, positive fit for both of us. We are looking forward to greeting our frequent flyer friends & families,” he says.

Frequent Flyer card
The new collaboration will add to a growing list of partnerships for the airline © KarryOn

How will Frequent Flyer Points be added?

The airline has developed a new pinpad experience that will be an integral part at the point of sale across Seagrass Hospitality Group’s participating venues. Dining members will be able to easily scan their rewards card and enter a unique reward code that will allow for an effortless transaction process.

The new partnership comes as competing airlines take new steps in attracting market share. Just last week, Virgin’s Velocity Program announced its partnership with Link Airways in an effort to attract more customers. Although Qantas has over 600 established partnerships across travel, retail, business and financial services, insurance, health and wellbeing, they are currently in the process of building back the trust and loyalty of the Australian public after continuous delays, cancellations and problems that have been influenced by the pandemic.

Are you excited for the new partnership? Let us know in the comments below!

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Madilyn McKinley
Madilyn McKinley
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