Korean Air celebrated its 56th anniversary by unveiling a new set of corporate values designed to further establish itself as a leading global airline with value system. The Korean Air 56th anniversary celebration underscored the company’s commitment to innovation and sustainable growth for global identity.
The carrier hosted a ceremony at its Seoul headquarters where Hanjin Group and Korean Air Chairman and CEO Walter Cho addressed some 200 employees. The event was streamed live to enable global employee participation across the globe.
KE Way’: Strengthening Korean Air’s Global Identity and 56-Year Legacy
In conjunction with the festivities, Korean Air also launched “KE Way,” a corporate value system intended to link employees with the strategic vision of the company. The action underscores sustainable growth and overseas expansion as priorities par excellence.
Lying at the core of KE Way is Korean Air’s newly adopted purpose statement, “Connecting for a better world.” This reflects the carrier’s mission to connect the world while respecting Hanjin Group’s transportation heritage.
Korean Air introduced a new vision, “To be the world’s most loved airline,” emphasising its dedication to service excellence and corporate responsibility. To bring this vision to life, the airline outlined three key operational pillars:
- Beyond Excellence, ensuring the highest standards in safety and operational performance;
- Journey Together, fostering a people-first culture for both employees and customers;
- Better Tomorrow, enhancing global connectivity with a strong focus on sustainability initiatives.
Korean Air’s 56th Anniversary Event: Employee Engagement
The anniversary gala featured an open town hall, during which Chairman and CEO Walter Cho reflected on the airline’s history, outlined its vision for the future, and addressed key topics with employees. Discussions included the integration with Asiana Airlines, organisational structure, and the airline’s evolving corporate identity.
CEO Walter Cho, emphasised:
“Cultural integration takes time and cannot be rushed. We recognise the challenges that may arise and will proceed thoughtfully, ensuring we respect the values and sentiments of employees from both airlines.”
The ceremony concluded with a preview of Korean Air’s new corporate identity, set to be unveiled on March 11.
“This rebranding initiative strengthens our position as a leading global airline while reinforcing trust with our customers and employees,” said Cho.
The airline also announced that it would introduce new uniforms as part of the integration with Asiana Airlines.
As Korean Air looks ahead , the airline persists in building on its 56-year heritage with strategic innovations, leading the way for long-term prosperity in the evolving global aviation landscape.
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