Kenya Airways Introduces New Customer Loyalty Program Called “Asante Rewards”

Africa’s most anticipated customer loyalty programme, Asante Rewards, has been announced by Kenya’s national airline, Kenya Airways (KQ). The programme is an expression of the airline’s gratitude for its loyal customers and will enable users to get more out of their travel experience by earning redeemable points on trips with Kenya Airways or any of its partners.

Customers may use their points to get incentives including reward tickets, seat upgrades, more luggage allowance, priority services, seat choices, and many other perks through the Asante incentives Loyalty Programme.

Customer Loyalty Program Called "Asante Rewards"
© Kenya Airways | Twitter


Customer Loyalty Program Called “Asante Rewards”

The demand for a loyalty program tailored to the African market and its dynamics prompted the launch of Asante Rewards. This is also in line with the airline’s commitment to developing new products and services that improve and delight customers throughout the entire travel experience.

Speaking at the launch, Allan Kilavuka, Kenya Airways Group Chief Executive Officer
© Kenya Airways | Twitter

Speaking at the launch, Allan Kilavuka, Kenya Airways Group Chief Executive Officer said:

“Asante Rewards is a unique African product created from years of research, customer feedback and best practices from across the globe. Kenya Airways is proud to introduce Africa’s most awaited loyalty program.”

Customers will be able to advance through four (4) levels of the Asante Rewards Loyalty Program as they accumulate points. They are: Each of the four tiers—Platinum, Silver, Ruby, and Gold—offers distinctive advantages and privileges to ensure that customers have a more satisfying travel experience with Kenya Airways.

Asante Rewards Loyalty Program four tiers
© Kenya | Twitter | Each of the four tiers—Platinum, Silver, Ruby, and Gold

Allan Kilavuka added:

“For 46 years, millions of customers have chosen us.”

“For 46 years, our customers have trusted us as their airline of choice.”

“For 46 years, our customers have enabled us TO win multiple awards and recognition as the Pride of Africa.”

“It is now time for us as Kenya Airways to say Asante TO our customers in a very special way.”

Upon enrollment, each customer will receive 1000 points automatically. As more partners join the airline, additional benefits will be made available in the coming months. The Asante Rewards Loyalty Program can be found in more detail here.

About “Asante Rewards”

The Asante Rewards Program is Kenya Airways’ way of saying “Asante for choosing us” and thanking our loyal customers. Flying with Asante Rewards is more rewarding and your ticket to your passion. Reward tickets, SkyPriority services, lounge access, special discounts, and seat upgrades are all available! As a part, you procure focuses each time you fly with Kenya Aviation routes or our accomplices.

On all eligible Kenya Airlines fares and purchases, members receive points. Your destination, fare type, and travel class all affect how many points you receive. After a flight, points will appear in a member’s account within 24 hours.

The Hon. Cabinet Secretary for the Ministry of Public Works, Infrastructure, Housing, and Urban Development Kipchumba Murkomen acknowledged Kenya Airways’ contribution to the aviation sector in Africa.

“This Loyalty Program is a perfect step towards turning around the fortunes of Kenya Airways in the promising journey of making it competitive in the global aviation sector. The value of loyalty programs became evident during the COVID pandemic when some airlines used the loyalty programs valuations for multi-billion-dollar loans”.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways Concluded,

“We are constantly aspiring to provide our valued flyers with unforgettable experiences and are always willing to walk that extra mile to ensure that travelling on Kenya Airways is more rewarding for our customers. Kenya Airways has pioneered the art of innovation in Africa’s aviation space and the Asante Rewards Loyalty Program is yet another product which aims to delight of our customers.”

Will you be using the new customer loyalty programme by Kenya’s national airline? Let us know in the comments below!



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Samuel Ayobami Ojerinola
Samuel Ayobami Ojerinola
Aviation Reporter - With a deep background in travel including previous work for LoveHolidays, Omega and HRG, Samuel contributes news and analysis here at Travel Radar. Samuel also holds a BA degree in Travel & Tourism Management from the University of West London.