The International Air Transport Association (IATA) has named Sheldon Hee as its new Regional Vice President, Asia-Pacific, effective 1 June 2025. Based in Singapore, Hee will lead IATA’s regional operations across 39 countries, representing 53 member airlines at a pivotal time for the global aviation sector.
A Veteran Takes Charge
With over 25 years of industry experience, Hee steps into the role after a career at Singapore Airlines, where he held key leadership positions in Singapore, Japan, Switzerland, and the UK. Most recently, he served as Vice President for Partnerships and International Relations, navigating complex global alliances and government relations for one of the world’s most respected carriers.
Hee released a statement saying that:
“I am humbled and privileged to continue contributing at an industry level by leading IATA’s activities in Asia-Pacific,”
Hee continues:
“The region is vast and diverse, with states at different stages of aviation development. I see significant opportunity for the stakeholders across the region to work together to achieve the region’s potential.”
His appointment comes at a critical juncture. The Asia-Pacific region accounted for a third of global passenger traffic in 2024, and IATA projects it will contribute more than half of global passenger traffic in the next two decades.
What This Means for Travelers and the Industry
Industry experts believe Hee’s extensive international background and academic credentials—including degrees from Nanyang Technological University and an MBA from the University of Oxford—position him uniquely to manage the region’s complexity and potential. His leadership will be instrumental in forging partnerships among governments, regulators, and industry players to enhance safety, efficiency, and sustainability.
Under Hee’s leadership, IATA will intensify efforts in infrastructure modernization, regulatory harmonization, and decarbonization—key to meeting the challenges of surging demand while adhering to the industry’s commitment to achieve net-zero carbon emissions by 2050.
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