Jamaica redefined as a cultural hotspot.
Meeting at Sandals’ flagship resort in Montego Bay, the route deal was signed by Edmund Bartlett, Jamaica’s tourism minister and Barry Biffle, Frontier’s CEO. The airline’s commercial head, Daniel Shurz, commented:
“We’re thrilled to launch service between Denver and Kingston, the bustling capital city of Jamaica. Kingston is home to an array of fascinating tourism and rich historical sites as well as providing easy access to Jamaica’s stunning mountains and beaches. This new service is in addition to our existing flights to Montego Bay.”
Jamaica’s capital has seen a strong resurgence in tourism in the wake of a campaign by officials to redefine the city as a cultural hotspot, with a thriving arts scene being one of a number of attractions luring more culture-orientated travellers.
Expanding Caribbean operations
The minister also notably gifted the Frontier boss with an autographed copy of a book he co-edited: ‘Tourism Resilience and Recovery for Global Sustainability and Development – Navigating COVID-19 and the Future.’
Mr Bartlett collaborated on the project with the head of the Global Tourism Resilience & Crisis Management Centre, a Kingston-based body aimed at addressing potential disruptions facing tourism in the Caribbean nation.
The Denver-based airline has been swiftly growing its Caribbean operations over the course of the pandemic, also linking Jamaica with its secondary hub in Miami.
Earlier this year, Frontier announced plans to merge with fellow low-cost rival Spirit Airlines, in what will create the largest airline of its type in North America.
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