Finnair has just carried out the world’s first native order, meaning that customers booking flights with the Finnish flag carrier will soon be able to use Finnair’s very own ‘Offers and Orders’ booking system, rather than relying on traditional booking systems such as Passenger Name Records (PNRs) or e-tickets, Travel Radar has learned.
World’s First Native Order Powered by Amadeus Technology
On Monday 5 May, Finnair’s CEO, Turkka Kuusisto, created the first native order in the world on Finnair.com, booking a flight from Helsinki to London Heathrow. The airline has partnered with Amadeus, a leading travel technology provider of airline solutions and other IT services in the travel sector, to become Amadeus’ launch customer for Amadeus Nevio, an airline solution using ‘Offers and Orders’. This new model will aim to bring together all necessary information, including flight details, services, preferences and personal information, creating a simple and integrated customer record. Finnair aims to use this model to further and modernise its processes across customers’ journeys and make it easier to communicate between the airline and its partners. Another benefit of transitioning to this new model is that Finnair will be able to create personalised experiences for customers at every stage of travel, allowing the airline to transform, differentiate and boost its business. Cyril Tetaz, Executive Vice President of Airline Solutions at Amadeus, commented on the new model:
“Amadeus and Finnair have reached a key milestone in delivering more traveller-centric air travel by implementing a single order management system. This innovation brings the shopping basket concept to the airline industry, connecting any travel service such as air, transfer, or hotel into a single record. Orders are the foundation that enable a truly connected journey. This is a significant step forward in the retailing transformation and showcases our commitment to investing in and delivering advanced technology solutions for our customers. We’re turning vision into reality.”
About Finnair
Founded in 1923, Finnair is the fifth oldest airline in continuous operation and has been listed multiple times as one of the safest in the world. It specialises in passenger and cargo flights between Asia, North America and Europe, and it is a member of the Oneworld airline alliance. The Finnish flag carrier has recently celebrated the 30th anniversary of the introduction of its routes from multiple European destinations to Osaka, Japan.
Have you ever flown with Finnair? What was your experience like? Please let us know in the comments.
