Emirates has entered agreements with three new destination partners. The deals, which were announced at the Arabian Travel Market 2026, indicate a commitment by the airline to reach new audiences.
Mozambique, Kenya and China
Three of the airline’s new destination partners are the Mozambique National Agency for Tourism Development and Investment, Public Fund (ANDITUR), the Kenya Tourism Board (KTB) and Alibaba Fliggy, one of China’s largest online travel agencies.
The airline aims to promote Mozambique and Kenya as tourist destinations, by increasing connectivity and attracting visitors from emerging and established international markets. The Memorandum of Understanding (MOU) with Alibaba Fliggy aims to combine Emirates’ global network with the platform through joint marketing campaigns, customer engagement enterprises and potential membership amalgamation between Emirates Skywards and Alibaba Fliggy’s membership ecosystem.
Other Partnerships
The airline has also entered into partnerships with several other organisations across the finance, business, travel and technology industries.
These include signing a MOU with MSC Cruises which extends their longstanding collaboration, and entering into agreements with the Finnish Business Council (FBC), the Vietnamese Business Council (VNBC) and Travel Management Company Cutting Edge.
The tour operating arm of the airline, Emirates Holidays, also entered into a MOU with the Spain Tourism Office to boost travel to the country.
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