British Airways has decided to invest in a new partnership with Amadeus, a technology company that provides solutions specifically for airlines and travel agencies. Amadeus Nevio offers solutions to airline companies to boost retailing capabilities with AI Technology.
British Airways Transformative Partnership with Amadeus
British Airways’ recent choice of Amadeus as its technological partner in delivering the best retailing capabilities to improve the traveller experience is commendable. The company has been recognised for 11 years by the Dow Jones Sustainability Index and highlighted as a world leader in sustainability. Its services aim to help boost the travel and tourism industry with fantastic solutions centred around the traveller and their future improved experience.
Several airlines are joining and partnering with Amadeus Travel Solutions, among many recognised airlines, such as American Airlines, Norwegian and Etihad Airways.
Vijay Bathija, VP of commercial strategy and enterprise analytics of Etihad Airways, expressed thus:
“As we continue to transform, Amadeus is a very valuable and innovative partner. They provide us the needed global reach to sell our products globally and that help us grow our business.”
In 2022, Lufthansa and Amadeus formed a similar partnership intending to expand the travel distribution and retailing industry, which was marked as another big step toward recognising Amadeus technologies and the trust of the airline companies in partnering with it.
The recently announced partnership between British Airways and Amadeus follows an ambitious plan set by British Airways to become a world leader in airline retailing with the £7 billion investment transformation.
British Airways Chief Commercial Officer Colm Lacy explained further in the following statement:
“At British Airways, we are on a journey to become a world leader in airline retailing, aiming to transform our digital customer experience, all underpinned by our £7bn investment to transform our airline. Alongside our partners at Amadeus, British Airways will be able to collaborate on the design of the latest technology to enrich our business strategies with greater agility, and help to anticipate the needs of modern, digital travelers providing them with exceptional experiences across their journey.”
More About Amadeus Nevio
Amadeus Nevio is a portfolio of modular solutions platforms created with IATA Offer and Order principles and benefits from AI. It creates a personalised experience for travellers as the company believes travellers are at the centre of everything. Amadeus Nevio provides solutions to impress travellers with personalised experiences and richer and more relevant content using the help of “end-to-end data” and digital technology. Its commercial excellence helps to deliver dynamic Offer & Order capability. Next-generation technology is highlighted in terms of differentiation at speed and innovation.
Maher Koubaa, Executive Vice President of the poTravel Unit and Managing Director of EMEA of Amadeus, have this to say:
“We see Amadeus’ partnership with British Airways as truly transformative. We’ve been working closely with British Airways for more than 20 years, and we are delighted that the airline has once again agreed to be a driver customer to shape the future of the aviation industry. The milestone partnership is a significant step in our journey to making modern retailing a reality, with the deployment of rich, dynamic, personalised offers and next-generation order management.”
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