Arsenal, an English football club in the Premier League, and Emirates have declared the renewal of their enduring partnership. Emirates will act as Arsenal’s front-of-shirt, training kit and stadium naming rights partner until 2033. This will extend the Premier League’s long-lasting front-of-shirt partnership and highlight the start of a new stage in one of football’s most powerful partnerships.
About the partnership between Arsenal and Emirates
Arsenal and Emirates started working together in 2006. With the advent of the Emirates Stadium era, the relationship has strengthened along with the football club. This way, Emirates has supported Arsenal’s ambitions, as both organisations have reached for their respective global audiences.
The renewal of the partnership between Arsenal and Emirates follows on from Arsenal’s Premier League title win. The new agreement between the two organisations consolidates previous flagship initiatives which have defined the partnership. These flagship initiatives include the Emirates Cup, a leading football tournament held at the Emirates Stadium, and Global Gooners, which supports global fans by giving them the chance to experience Arsenal in North London for the first time.
The next aspect of the partnership will start this weekend. Arsenal welcome Borussia Dortmund to North London for the Emirates Cup. As a result, there will be anniversary celebrations which focus on the connections and history between Arsenal and Emirates. Sir Tim Clark, President of Emirates Airline, will be in attendance along with Arsenal’s own senior leadership team.
The long-term impact of the partnership between Arsenal and Emirates
Not many partnerships bridging aviation and sport are as influential as the one between Arsenal and Emirates. With the celebration of 20 years of partnership between Arsenal and Emirates coming up in the next few weeks, both organisations are re-energised through fan experiences and long-term reflections.
By bringing millions of aviation enthusiasts and sports fans together, Arsenal and Emirates are paving the way for a bright future working together. Both organisations combine heritage and prestige to appeal to their respective audiences.
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