Alaska Airlines’ well-loved loyalty programme is set to improve with the renewal of the airline’s long-term partnership with Bank of America. Mileage Plan, the company’s co-branded credit card, is being extended through 2030.
Continued Partnership on Mileage Plan
The extended partnership between Alaska Air Group and Bank of America means that passengers can expect additional benefits in the coming months. Updates to the loyalty programme will be announced in the second half of 2022.
Our partnership with Bank of America has been key to strengthening Alaska’s brand recognition and building unparalleled customer loyalty. This extension of our relationship with Bank of America will continue to provide our guests meaningful ways to enhance their travel experience with us. Over time, we will continue to invest in value-added benefits for our cardholders, while consistently providing them with remarkable service in line with our culture of care.” – Ben Minicucci, Chief Executive Officer, Alaska Airlines
Currently, Alaska Airlines Mileage Plan cardholders can enjoy a generous loyalty rewards programme with the following perks:
- Companion Fare
- Free checked bag
- 3x miles on eligible Alaska Airlines purchases
- Mile redemptions within the oneworld alliance
- 50 % discount on Alaska Airlines Lounge day passes
- 20 % back on inflight purchases
The co-branded credit card and loyalty programme is a popular option for travellers, Alaska Airlines and oneworld passengers alike.
“We are excited to announce this multi-year extension of our partnership with Alaska Airlines. This relationship continues to unlock growth opportunities for both Alaska and Bank of America, while driving greater loyalty and engagement with Alaska’s customers.” – Dean Athanasia, President of Regional Banking, Bank of America
Alaska Airlines Growth Plans
The extension of the strategic partnership with Bank of America and growth plans were announced as part of Alaska Airlines’ Investor Day, where the airline provided an update on growth and performance, specifically with a focus on post-pandemic recovery and sustainability targets.
During that announcement, Alaska Airlines communicated plans to grow an average of four to eight percent each year through 2025. This will partly be achieved by adding depth to the airline’s network.
The airline also indicated its commitment to transition to a single fleet of Boeing 737 aircraft for main operations and Embraer E175 aircraft for regional operations by the end of 2023. Switching to a single fleet improves efficiency, reduces costs, and provides a more scalable solution as the airline continues to grow.
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