In order to create a smoother experience for their customers, Virgin Altantic have launched a new AI Chatbot Assistant called ‘Concierge’, who can help guide passengers through the booking process.
How does it work?
The ‘digital Concierge’ software is powered using OpenAI, using multi-modal artificial intelligence, and customers can choose to tap, talk or type with the ChatBot. Queries in regards to upgrading cabins, seat selection, and requesting special meals are all available as part of the service. It’s also available for ‘Flying Club’ members and for Upper Class Queries.
Virgin is following other airlines who have already launched artificial Chatbot services, such as Singapore Airlines’ bot ‘Kris’, Pegasus Airlines ‘Flybot’ and KLM’s ‘Bluebot’.
How can I access it?
Customers wishing to book flights and holiday packages through Virgin Atlantic and Virgin Atlantic Holidays can use ‘Concierge’ via the website application. The chatbot is expected to be rolled out onto subsidiary carriers ‘Virgin America’ and ‘Virgin Australia’ by the end of 2026. A mobile app is expected to also launch next year.
The CEO of Virgin Atlantic: Corneel Foster has stated:
“The launch of our new Concierge brings that philosophy to life, making travel feel personal, blending the warmth of our people with the power of technology to make every journey effortless. It’s another step on our journey to become the most loved travel company, redefining what premium service means in the digital age”
What are your thoughts on Virgin Atlantic’s new move? Let us know if you would use ‘Concierge’
