Spirit Airlines is rolling out a new lineup of fare bundles aimed at simplifying the booking process and improving clarity for travelers. The ultra-low-cost carrier has replaced its previous fare categories with three streamlined options: Spirit First, Premium Economy and Value. The update eliminates the Go Savvy option, which previously offered a basic fare with added benefits like a carry-on bag, checked baggage and standard seat selection.
The new fare structure aligns more closely with industry-standard naming conventions, making it easier for passengers to understand what’s included. Existing Go Savvy reservations will still be honored, the airline confirmed.
Rana Ghosh, Spirit’s chief commercial officer, said in a statement that the changes are meant to offer more transparency:
“We’re simplifying choices so travelers can better understand and compare their options and the exceptional value that Spirit provides. Our Big Front Seat has been one of the best-kept secrets, and these updates will bring more travelers in the know.”
Fare Bundle Changes Reflect Broader Industry Trends
The move comes amid a broader industry trend, where many carriers are shifting focus to enhance premium cabin offerings. Spirit’s previous four-tier fare system—Go, Go Savvy, Go Comfy and Go Big—ranged from basic services to packages resembling First Class amenities. The new three-tier setup retains most features but trims redundancy. For example, Spirit First includes the Big Front Seat, priority boarding, snacks and drinks, while the Value option remains more à la carte.
According to airline analysts, Spirit’s decision was partly driven by customer feedback and a need to remain competitive. Simplified offerings allow travelers to more quickly assess what they’re paying for—something that’s especially crucial for cost-sensitive flyers.
Spirit First, the highest-tier bundle, mimics First Class in several ways—offering premium seating, flight flexibility and complimentary onboard services—but stops short of full-service luxury, such as high-end meals or beverages.
| Feature | Value | Premium Economy | Spirit First |
|---|---|---|---|
| Personal Item | Included | Included | Included |
| Carry-On Bag | Optional ($) | Included | Included |
| Checked Bag | Optional ($) | Optional ($) | Included |
| Seat Selection | Optional ($) | Premium Seat | Big Front Seat |
| Flight Change/Cancellation | Optional ($) | Included | Included |
| Snacks & Drinks | Optional ($) | Included | Included |
| Priority Boarding | Not Available | Included | Included |
| Wi-Fi | Optional ($) | Optional ($) | Included |
| Shortcut Security | Optional ($) | Optional ($) | Included |
| Priority Check-In | Not Available | Not Available | Included |
Financial Pressures Push Spirit Toward Upselling Strategy
Spirit Airlines has faced ongoing financial difficulties since the pandemic, culminating in a Chapter 11 bankruptcy filing in late 2024. Although it has since exited bankruptcy protection, the airline continues to struggle with profitability, reporting a negative 22.5% operating margin last year.
The revamped fare bundles are part of a broader push to increase revenue by nudging passengers toward higher-priced packages. By making Premium Economy and Spirit First more attractive with added features like Wi-Fi, seat upgrades and priority services, the airline hopes to boost yields without alienating its budget-conscious base.
High operational costs—driven by labor, fuel and supply chain issues—continue to weigh on low-cost carriers. Still, with loyalty programs and premium upsells proving lucrative for legacy airlines, Spirit is clearly aiming to adapt while staying true to its ultra-low-cost roots.
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