By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Reading: SAS Reintroduces European Business Class
Share
Sign In
Notification Show More
Font ResizerAa
Font ResizerAa
Travel Radar - Aviation NewsTravel Radar - Aviation News
  • Breaking News
  • Aviation
    • Aircraft
    • Airlines
    • Airshow & Events
    • Careers
    • Manufacturing
  • Travel
    • Airports
    • Points & Loyalty
    • Technology
    • Trip Reviews
  • Newsletters
Signin Sign In
Follow US
Copyright © Travel Radar Media Ltd. 2025 | All Rights Reserved
Travel Radar - Aviation News > News > Aviation > Airlines > SAS Reintroduces European Business Class
AirlinesAviation

SAS Reintroduces European Business Class

June Ho
Last updated: 15 April 2025 22:37
By June Ho
2 Min Read
Share
Seats inside a SAS aircraft
© SAS
SHARE

Scandinavian Airlines (SAS) is elevating the travel experience once again with the launch of a new European Business Class across all international European routes, starting October 1, 2025. This enhanced premium offering responds directly to growing passenger demand for a more distinct, comfortable, and clearly defined Business Class experience within Europe.

The reintroduction marks a significant milestone in SAS’s journey to strengthen its position as a leading premium carrier. With a more competitive and internationally aligned Business Class product, the airline aims to attract both regional and global travelers who prioritize comfort, flexibility, and service excellence.

SAS Aircraft
© SAS

A Strategic Step Forward

According to Paul Verhagen, Chief Commercial Officer at SAS,

“Many of our comfort- and quality-focused travelers expect a clearly defined European Business Class that aligns with international standards. While SAS Plus has provided an upgraded experience, it lacks the recognition and clarity premium travelers seek. With this launch, we’re ensuring SAS meets the global expectations of a top-tier airline.”

The move also supports SAS’s long-term strategy of reinforcing Copenhagen as a key global hub for Scandinavian and European connectivity, simplifying transfers and providing a more seamless journey for passengers connecting across SkyTeam partner airlines.

Business Class Seat on SAS Aircraft
© SAS

Fly Better with SAS

SAS’s latest initiative positions the airline favorably in this evolving landscape while affirming its commitment to delivering a seamless, high-quality travel experience. Whether you’re flying for business, leisure, or anything in between, the new SAS European Business Class offers clarity, comfort, and consistency, with service standards that match long-haul premium cabins. Book your travel today!

 

You Might Also Like

CO₂ Emissions to Sustainable Aviation Fuel: How Finland is Piloting Production
Delta Accessible Flight Map for Vision-Impaired Travellers
How Honest Travel Reviews Can Help You Avoid Hidden Fees and Choose the Best Tours and Hotels
Get ready for SPOTLAX 2025: September dates announced
British Airways Expands Middle East Flight Network
Share This Article
Facebook Twitter Email Copy Link
What’s your thoughts?
Love0
Sad0
Happy0
Angry0
June Ho
ByJune Ho
Aviation Reporter - An anthropology student with a passion for research, cultural heritage preservation, and diversity, June has developed a unique set of skills and experiences that allow an excellent perception of the latest trends and developments within the industry.
Previous Article © Briana Tozour 6 Must-Have Guidelines for Managing Business Travel Budgets
Next Article Kratom for Travel 7 Reasons To Buy White Horn Kratom For Your Next Trip
Subscribe
Login
Notify of
guest

guest

0 Comments
Oldest
Newest Upvoted
Inline Feedbacks
View all comments

Stay Connected

FacebookLike
TwitterFollow
InstagramFollow
YoutubeSubscribe

Trending News

Safran launches new aircraft engine assembly line in Morocco for Airbus aircraft
Safran Group to Build New Airbus Engine Assembly Line in Morocco
Aircraft Aviation Manufacturing
Emirates premium economy to Bangkok on newly refurbished A380 has been announced by the airline, reaffirming their latest transformation with cabins across all flights.
Emirates Premium Economy to Bangkok With Retrofitted A380
Aircraft Airlines Airports Aviation
British Airways announce their recent launch of a new lounge design partnered with global architecture and design firm Gensler which will feature in brand-new opening of new locations; Dubai and Miami following a £7 billion transformation.
British Airways Launches New Lounge Design and Two New Locations
Airlines Airports Aviation
American Airlines introduce the Airbus A321XLR to transatlantic routes in recent transformation of aircraft fleet.
American Airline Introduce Airbus XLR For Transatlantic Travel
Aircraft Airlines Aviation
A golden judge’s gavel symbolising the Senate aviation safety vote on bipartisan aviation safety legislation and military aircraft airspace rules.
US Senate to Vote on Aviation Safety Legislation After Fatal D.C. Collision
Incidents & Accidents Technology Travel Radar
//

Travel Radar is the leading digital hub for all things aviation and air-travel. Discover our latest aviation news, aviation data, insight and analysis.

Discover

  • Latest News
  • Subscribe
  • Weekly Digest
  • Contact Us
  • Privacy Policy
  • About Us
  • Advertising
  • Media Coverage
  • Press & Events
  • Join Our Team
  • Our Brands

Signup to our Newsletter!

And get the latest aviation news via our weekly news digest!

© Travel Radar Media Ltd. 2015-2025 | ISSN #2635-0696 | Trademark #UK00003579704
wpDiscuz
adbanner
Welcome to the TR Community!

Sign in to your account

Not a member? Sign Up