Japan Airlines (JAL) and Bandai Namco Entertainment have announced a special tour program featuring the upcoming film Love Live! Nijigasaki High School Idol Club which is set to release on November 7, 2025. The program’s new immersive experience blends the film’s world with reality across Kyoto, Osaka, and Kobe.
The aim is to promote regional travel and support local economies under the government’s ‘Cool Japan Strategy’, through Japan’s most prominent cultural asset: anime.
Anime meets Augmented Reality
Through the ‘HoloModels’ app, fans to interact with characters from the Love Live! Series members of Nijigasaki High School will pop up on smartphones, allowing participants to enjoy pop quizzes linked to the anime’s filming locations. Fans can also take photos, using AR (augmented reality), with characters anywhere in prefectures of Kyoto, Osaka and Kobe and collect in-app memories of movie scenes by answering quizzes correctly.
Three routes are available: Kyoto, Osaka and Kobe, and customers can choose individual routes or a three-city package. Tour participants will also receive a limited-edition Love Live! Merchandise available on J-Air flights, a regional airline owned by JAL.
Product Details:
- Sales Period: October 4, 2025 – May 31, 2026
- Travel Dates: From November 7, 2025, through to May 31, 2026
- Price: Single course – ¥3,300 (£16.12 or $21.62), Three-city package – ¥8,800 (£42.98 or $57.65) (tax included)
The travel services include a same-day luggage delivery when visitors arrive at Kansai International Airport and JAL MaaS, providing customers guidance to search and book tickets for flights, trains, buses and ferries, while also earning JAL miles.
JAL also offers the Osaka Amazing Pass, which allows unlimited rides on trains and buses throughout Osaka, including the Osaka Metro, and admission into 40+ popular tourist attractions.
Tourism Through Anime
This project combines JAL’s domestic travel network with Banadi Namco’s content development to encourage anime fans to visit real-world locations featured in the film. It is part of a broader effort to attract regional and international visitors through pop culture.
Also dubbed as ‘Anime Pilgrimages’ (or seichi junrei in Japanese), seemingly mundane locations in Japan are getting massive amounts of attention thanks to being featured in Anime TV shows and movies.
JAL is no stranger to anime collaborations. Back in March of this year, the Japanese airline decorated its Boeing 737-800 aircraft with iconic Gundam robots for its domestic routes across Japan. And it’s not just JAL getting in on the anime action, as Delta Air Lines recently partnered with Crunchyroll to offer in-flight anime for their passengers.
Are you an Anime fan looking for a holiday? Are you excited about this new collaboration between JAL and Bandai Namco? Let us know in the comments!
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