On May 30, the prestigious Freddie Awards were held in Chicago, naming the best and most innovative frequent travel programs in the world. Avianca’s Lifemiles loyalty program won the ‘Up and Coming Program Award’, solidifying the program’s leading status with its fifteenth Freddie Awards win.
2025 Freddie Awards Winner
Avianca’s Lifemiles loyalty program won the ‘Up and Coming Program Award’ – or the 210 Award – at the 2025 Freddie Awards. This recognises Lifemiles’ brilliant value through promotions and innovation, making it the highest-rated program out of all votes. This achievement marks Lifemiles’ fifteenth Freddie Award, demonstrating its continued improvement and adaptation to travellers’ needs.
Founded fourteen years ago, Lifemiles has since received twenty-two international awards, and is the most awarded loyalty program in Latin America. This award reaffirms Lifemiles’ reputation as a renowned program in the aviation industry, valuing customer experience and matching Avianca’s aims for 2025.
Valeria Yglesias, Senior Vice President of Lifemiles, has commented on receiving the ‘Up and Coming Program Award’:
“Being recognized with the 210 Award is an honor, as it reflects the value our members perceive in our program. This year, we have introduced multiple improvements, doubled the number of tickets redeemed with miles, and continue working daily to help Lifemiles members travel more and better.”
About Avianca
Founded in 1919, Avianca has grown to become the leading airline in Colombia, Ecuador and Central America. Avianca operates flights on over one-hundred-and-sixty routes, connecting destinations across twenty-five countries in the Americas and Europe. The airline carries out seven-hundred-and-seventy flights on a daily schedule, allowing them to transport over thirty-eight-million passengers in 2024.
Avianca’s loyalty program, Lifemiles, allows members to earn miles when flying with Avianca and the 26 Star Alliance member airlines. Lifemiles allows redemptions for flights to over one-thousand-and-three-hundred destinations around the world, hotels, care rentals and purchases across partner brands, or miles can be donated to social causes. Lifemiles has over fourteen-million members worldwide, and can be joined for free.
Are you a Lifemiles member? What are your thoughts on the loyalty program, and have you redeemed any exciting benefits? Let us know.
