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Travel Radar - Aviation News > News > Aviation > Ethiopian Airlines’ strategic partnership with Euroairlines and tech investments
AirlinesAviationTechnology

Ethiopian Airlines’ strategic partnership with Euroairlines and tech investments

Elpida Krili
Last updated: 4 November 2024 12:30
By Elpida Krili 3 Min Read
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Ethiopian Airlines Aircraft
Ethiopian Airlines Aircraft © Raimund Stehmann
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Ethiopian Airlines, a leading African aviation company, has formed a strategic alliance with Euroairlines to manage its domestic and international flight operations. This partnership provides Ethiopian Airlines access to Euroairlines’ extensive network across more than 60 countries, connecting it to a broad range of travel agencies, OTAs, consolidators and aggregators through the IATA Q4-291 accreditation. With its recent partnership with Euroairlines and ongoing investments in fleet technology, Ethiopian Airlines aims to strengthen its dominance in African Aviation while positioning itself as a dominant force in the aviation market.

Ethiopian Airlines,strategic alliance with Euroairlines, dominant force in aviation market, Euroairlines alliance, Africa
A row of Ethiopian Airlines DHC8-402 © Alan Wilson

 Global connectivity with the Euroairlines alliance

Euroairlines’ network extends across more than 60 countries and includes collaborations with travel agencies, online travel agencies and consolidators under IATA Q4-291 accreditation. This alliance not only strengthens Ethiopian Airlines’ existing routes but also opens up new connections, particularly to Central and South America, through Euroairlines’ Madrid hub.

Euroairlines CEO Antonio Lopez-Lazaro views the agreement as a move that reinforces and accelerates the Spanish company’s expansion. More particularly he said:

Ethiopian Airlines is an emblematic airline and historical leader in Africa, which allows Euroairlines to continue its growth strategy in this continent.

 

© Steve Fitzgerald

Tech investment for enhanced passenger experience

It is worth mentioning that Ethiopian Airlines is also accelerating its technological advancement to secure a superior passenger experience. The airline has been currently updating its fleet’s tech capabilities, partnering with major leaders such as Google for in-flight entertainment and China for community-based IT services. Starting in November, Ethiopian Airlines will collaborate with Intersat as its IT provider, aiming to improve internet connectivity and speed for its passengers. With full Wi-Fi coverage on its wide-body aircraft and plans to extend it to its narrow-body aircraft, Ethiopian is pioneering its connectivity advancements. The carrier is looking ahead to 2035 to further establish its position in the global aviation market through its central hub in Africa, Bekele.

Through its combined approach of strategic partnerships and tech investments, Ethiopian Airlines displays a proactive strategy that balances technological advancement with growth.

As the carrier moves forward with its ambitious plans, will this approach secure its place as a leading airline in the aviation industry? Share your thoughts in the comments below!

 

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Elpida Krili
By Elpida Krili
News Editor - Originally from Greece, Elpida is an English language literature graduate, currently pursuing her Master's degree in Linguistics. Her studies have helped her understand the complexities of language and the importance in conveying the desirable message to readers when writing content. Alongside this, Elpida loves travelling so looks forward to bringing her passion and interest to the readers of Travel Radar!
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