Emirates has returned to Roland-Garros 2026, continuing its partnership with the Grand Slam tennis tournament in Paris and offering a mix of hospitality, digital activations, and onboard themed experiences throughout the event. The airline is hosting guests in two dedicated spaces at the venue: the Emirates Lounge in the Hospitality Village and the Salon Philippe-Chatrier. Both are offering premium viewing areas and curated hospitality services during the tournament.
Hospitality and fan engagement at Roland-Garros
Emirates’ presence at Roland-Garros focuses on its on-site hospitality spaces, where guests can watch matches and experience branded activations linked to the tournament. The airline also highlights its wider global sports sponsorship portfolio across tennis, football, rugby, cycling, and other major events.
Alongside venue activations, Emirates is engaging digitally through the official Roland-Garros app, where fans can play an interactive game for prize opportunities, including tickets to future editions of the tournament. A branded Emirates A380 livery linked to its Grand Slam partnership also appears within the app.
Onboard and community initiatives
During the tournament period, Emirates is extending the Roland-Garros experience onboard flights between Dubai and France. Passengers can access themed menus across all cabins, Roland-Garros-branded headrest covers, and live tournament coverage via the airline’s ice entertainment system.
The airline is also taking part in Yannick Noah Day at Roland-Garros, offering young athletes from Attrap’la Balle a behind-the-scenes stadium tour and participation in match-day ceremonial activities, including appearances at the coin toss during the Trophée des Légendes.
What do you think about airlines becoming more involved in shaping fan experiences at global sporting events like Roland-Garros? Let us know in the comments!
