Emirates and FC Bayern Munich have announced a seven-year partnership, which features the airline as the official Platinum Partner of the club’s first team from the 2025/26 season through to the 2031/32 season.
Mia San Mia – FC Bayern Munich and Emirates
Emirates is celebrating its newly established position as Platinum Partner of FC Bayern Munich’s first team, spanning over the next seven seasons.
Bayern’s international appeal is evident, with fan clubs for the Bavarians found in over 100 countries across the world. FCB also proudly boast club membership numbers of 410,000 – one of the largest in football. This agreement with Emirates supports increased connection and engagement between the team and their dedicated fans, aiding in enhancing fan experiences and further boosting the club’s strong brand.
This partnership between Emirates and FC Bayern Munich also provides the airline with heightened brand visibility as audiences can recognise Emirates on perimeter stadium, LED boards, and two premium pitch cam carpets. The airline’s branding will also feature in Club TV backdrops during press conferences, flash zone interviews, and other events.
Home to the Reds, Allianz Arena will additionally host a dedicated Emirates skybox and exclusive ticket and hospitality allocations.
Sir Tim Clark, President of Emirates Airlines, has said:
“We are immensely proud to partner with FC Bayern—Germany’s most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we’re forging a connection to the Club’s rich heritage and its extraordinarily passionate community. Few forces match sport’s remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.”
Michael Diederich, Deputy Chairman of FC Bayern Munich, has also commented on the new partnership:
“FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club’s family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans.”
Emirates’ Football Partnerships
Emirates proudly partners with a wide array of sports and tournaments, from basketball to sailing. Football remains one of Emirates’ most celebrated sports, with Bayern joining a portfolio of impressive teams. This includes partnerships with leading clubs such as AC Milan, Arsenal FC, Benfica SL, Olympique Lyonnais, and Real Madrid.
The airline also features boldly in the naming rights of Arsenal’s Emirates Stadium, and is the Title Partner of The Emirates FA Cup. In the carrier’s home base, Emirates also supports the UAE Pro League.
What are your thoughts on Emirates and FC Bayern Munich’s new partnership? Let us know.
