Emirates announced a new multi-year partnership with Real Madrid Basketball as their official main sponsor.
Emirates & Real Madrid Basketball: Another Proud Sponsorship
Announced on 15 September, Emirates and the Real Madrid Basketball team go into a multi-year partnership, where Emirates becomes the official main sponsor for the professional team.
According to the airline, the tagline “fly better” will be printed on team jerseys, training equipment, and staff apparel, as well as branding opportunities at Movistar Arena Madrid Stadium.
Sir Tim Clark, President of Emirates Airlines, sees this sponsorship partnership as a new chapter for the airline:
“We’re proud of this unique opportunity to become the Official Main Sponsor of Real Madrid Basketball, complementing our long-standing partnership with Real Madrid CF, whilst expanding our presence in the game. We’re also excited to bring the Emirates brand to European courts as the jersey partner of a team with an unparalleled legacy and rich heritage of championship excellence. The partnership strengthens our connection with Real Madrid’s worldwide fanbase and opens new channels to grow basketball passion and excitement across our network. We look forward to jointly activating this partnership with Real Madrid Basketball and connecting with fans worldwide.”
Emirates’ Sports Partnerships
Besides this brand new sponsorship, Emirates also sponsors professional sports teams in other fields, such as a 7-year sponsorship for FC Bayern Munich. This new sponsorship adds to the airline’s extensive portfolio of sponsored teams and leagues, including the UAE Pro League.
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