British Airways launch new way to save Avios points on World Duty Free purchases 2023

British Airways has recently released ways for Executive Club Members to collect Avios when they spend money at London Heathrow’s World Duty-Free shops. This news arrives due to the recent collaboration between the airline and World Duty-Free’s most respected loyalty program: Red By Dufry.

How you can earn even more British Airways Avios

To start earning extra Avios, Executive Club Members must ensure they have signed up for the Red by Dufry loyalty programme and downloaded their app. When signing up, you can enter your Executive Club details on their app. Once you’ve signed up and linked your Executive Club account, you’re all set to go; one Avios can be earned per every £1/€1 spent in any of the World Duty-Free stores across all of Heathrow’s terminals with a limit of 5 transactions per day and a cap of 3,000 Avios earnt per transaction. Have a look at British Airways terms and conditions with their Dufry partnership here.

After spending, the Avios will be awarded to your account within 72 hours of each eligible purchase with a bonus of 250 Avios earned on the first transaction. Customers must demonstrate the QR code on their Red By Dufry app when shopping to earn their points. Any shoppers who own the BA American Express credit card can earn even more Avios points if they use it to spend on duty-free goods.

The airline’s Cheif Commercial Offer, Colm Lacy, stated:

“We know how much collecting Avios makes a difference to our customers’ travels, so we continue to find new ways to make collecting it easier than ever. With World Duty Free’s expansive presence at Heathrow, there’ll be plenty of opportunity for Members to collect Avios, bringing them one step closer to their next flight, holiday or experience.”

Lacy’s statement reigns true as British Airways has consistently continued to develop ways in which Executive Club members can collect and spend their Avios points and how earning Avios can be even more rewarding. Examples include the airline’s introduction of its first Avios-only flights as well as its announcement that customers can use their Avios to purchase British Airways Holiday packages.

Man and woman pulling luggage through Heathrow World Duty Free shop with red by dufry signs above from British Airways
New retailers are continuing to jump on the Avios bandwagon, with over 1,500 retailers available to spend and earn Avios. © British Airways

More about Red By Dufry

Red by Dufry is an incredible, global, duty-free loyalty programme that allows customers to combine shopping and travel benefits. There are many benefits to signing up for the programme, such as discounts in all of the participating Dufry stores, Airport VIP lounge access, remaining updated on the time of your flight and receiving alerts for when gates are changing or for when any flights are delayed. The programme was created as a way for customers to make the most out of their trip and experience in and out of the airport.

Read here to learn how other airlines are now adopting Avios as their loyalty currency! What are your thoughts on British Airways’ collaboration with Red by Dufry? Lets us know in the comments!

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Millie Brown
Millie Brown
Millie is a recent English Literature graduate with a passion for reading, writing and travel. She is currently working as a Journalist Intern at Travel Radar to further her writing skills and gain some hands-on, journalist experience. In the future, she plans on going backpacking around the world with her partner whilst also working on becoming a freelance writer and journalist.
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