Norwegian low-cost airline, Norse Atlantic, on Wednesday announced that it has appointed long-time senior management member Kristin Berthelsen as its new Deputy Chief Executive Officer, effective immediately.
About Kristin Berthelsen
Berthelsen has been a part of the airline’s senior management since 2021. Her prior stint was Chief of Staff and Culture Officer of Norse Atlantic.
The company said that Berthelsen has played an important part in establishing the company’s organisation. She has been key to growing the company’s culture and has contributed to helping the airline be recognised as an affordable, low-cost long-haul airline through her leadership.
In this new role, she will be working alongside the CEO and the leadership team to improve and execute the company’s strategy. She will also be working towards driving the company’s sustainable growth in the global long-haul market.
Bjørn Tore Larsen, the CEO and founder of Norse Atlantic, said:
“Kristin has been integral to Norse Atlantic’s operational progress during our start-up and initial growth phase. Her leadership and strategic insights, combined with a deep commitment to our people and values, have shaped who we are today. I am pleased to welcome her as our new Deputy CEO.”
Berthelsen, talking about her new role, said:
“It is a privilege to continue the Norse Atlantic’s journey in this new role. I look forward to working with our dedicated team to deliver great experiences for our passengers and long-term value for our stakeholders.”
A brief on Norse Atlantic Airways
Norway-headquartered Norse Atlantic offers affordable long-haul flights across destinations. Its CEO and major shareholder, Bjørn Tore Larsen, founded the company in January 2021 with its first flight taking off on June 14, 2022. Its first route was Oslo to New York.
The Norwegian airline’s current fleet comprises 12 Boeing 787 Dreamliners. The low-cost carrier currently flies to cities such as Stockholm, Oslo, Los Angeles, New York, London, Rome, Berlin, Miami, Orlando, Cape Town, Bangkok, Athens and Paris.
What do you think about this new leadership and Norse Atlantic’s strategy? Do share your thoughts in the comments.
