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Travel Radar - Aviation News > News > Aviation > Airlines > Emirates Launches New Centre of Hospitality Excellence
AirlinesAviation

Emirates Launches New Centre of Hospitality Excellence

Grace Lee
Last updated: 7 October 2025 05:30
By Grace Lee
3 Min Read
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Trainers at the new Emirates Centre of Hospitality Excellence.
Trainers at the new Emirates Centre of Hospitality Excellence. © Emirates
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World-leading airline Emirates announced the launch of the Emirates Centre of Hospitality Excellence, a new cabin crew training centre in Dubai, boosting the crew’s service excellence through offering an immersive experience and training in the new complex.

The restaurant featured in the new Emirates Centre of Hospitality Excellence.
The restaurant featured in the new Emirates Centre of Hospitality Excellence. © Emirates

Immersive Training Experience Featured in New Restaurant and Lounge in Training Complex

Emirates announced a new USD $8 million training facility in Dubai, named The Emirates Centre of Hospitality Excellence, which features world-class learning zones, including a restaurant and lounge that can house up to 170 guests. With this new facility, cabin crew can now immerse themselves in a gourmet 4-course gastronomy lunch and experience first-hand Emirates’ First and Business Class dishes and signature meals, served by dedicated training teams of the airline.

More than 10,000 Emirates crew members are expected to receive training in this new centre by the end of the year.

Multimedia classrooms featured in the new training complex.
Multimedia classrooms are featured in the new training complex. ©Emirates

Fly Better – Emirates’ ever-improving In-air Customer Service Excellence

With dedication to bettering customer service in the air, with the airline’s dedication as one of the world’s top 5 airlines according to Skytrax, Thomas Ney, Emirates’ DSVP of Service Delivery, highlights the importance of immersive training for their crew:

“We are delighted to provide our crew with immersive training, allowing them to personally sample the cuisine, the beverages, the ambiance and ultimately, the hospitality Emirates is renowned for. This is how we empower world class cabin crew.”

The new training centre is a new addition to the 24/7 Crew Zone at the Group Headquarters in Dubai, which features workshops, tech-space, and round-the-clock support, echoing their mission of “fly better,” entailing better services in the air.

Emirates is also launching a new training course on “The Art of Service Training” that guides the team to focus on “[going] beyond the basic service steps and tune into subtle cues, listen with intention, anticipate needs, and adapt their approach to create personalised experiences. It also focuses on developing their savoir-être – the art of presence, poise, and emotional intelligence, essential for engaging with Emirates’ diverse customers.” This serves as their next step to setting the standards for customer service excellence as a world-class leading airline.

Do you think this new training complex will bring about big changes in the Emirates’ crew service? Share your thoughts in the comments below!

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Grace Lee
ByGrace Lee
Aviation Journalist Intern | English Literature and Translation graduate with a keen interest in lifestyle and culture reporting. Currently based in the UK.
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