Dubai based airline Emirates has signed a Memorandum of Understanding (MOU) with the Malta Tourism Authority. The initiative, finalised during ITB Berlin, Germany’s premier travel trade exhibition, is intended to boost tourism to the island through collaborative marketing.
Promoting Malta as a Leading Travel Destination
The airline will use its extensive global network to promote Malta as a prime tourist destination through media familiarisation trips from key target markets, advertising campaigns, and collaborations with tour operators and travel agents.
Speaking of the partnership, Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said:
Malta has been a key destination in our European network for over two decades, and we’ve witnessed its growing popularity as a sought-after leisure gateway over the years. This agreement reaffirms our commitment to supporting Malta’s tourism industry by leveraging our global reach to further boost inbound travel.
Our daily service, operated by a Boeing 777-300ER—the largest scheduled passenger aircraft serving the destination—ensures that travellers enjoy our award-winning products and services, while local businesses benefit from the significant cargo capacity we offer on the route.
Echoing these sentiments, Malta’s Deputy Prime Minister and Minister for Foreign Affairs and Tourism Hon. Ian Borg commented:
This agreement will continue strengthening the long-standing collaboration between Malta and Emirates, while helping us reach out to more travellers, as we spread the word about the Maltese Islands’ unique attractions and experiences. By joining forces with international airlines and other key industry players, we are maximising our resources to constantly optimise our product development and promotion efforts and meet the ever-changing requirements of our diverse markets across the world, towards a more sustainable future for tourism in Malta and Gozo.
More about Malta
Located between Sicily and the North African coast, Malta is renowned for its archaeological sites spanning Roman, Moorish and prehistoric periods.
Despite being just 316 km squared, the nation is home to 365 churches and seven sea caves.
Part of the British commonwealth, Malta also boasts some of the oldest temples in the world. Additionally, in summer visitors can experience over 70 village processions and fiestas, held in honour of each location’s patron saint.
Have you ever visited Malta? If so, share your experiences in the comment section below.
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