This March, Lufthansa is set to elevate the long-haul travel experience with its Future Onboard Experience (FOX).
As a part of this initiative, Lufthansa is bringing German premium skincare brand BABOR on board.
Premium Skincare on your travel
Lufthansa has curated beauty products exclusively for travellers. First Class and Business Class guests can now enjoy luxurious skincare while travelling.
Michelle Mynhardt, Head of Brand Marketing and Customer Relations at Lufthansa, said: “With BABOR as our new partner for our amenity kits in First and Business Class, we’re demonstrating that our commitment to premium service doesn’t stop at new seats and a new culinary concept—luxurious details like high-quality skincare make all the difference on board. Together with BABOR, we will offer our guests a unique feel-good experience above the clouds in the future.”
Moreover, Business Class passengers will receive a new amenity kit featuring lip balm and hand cream from the Soul & Body line. And, first-class travellers will enjoy the DOCTOR BABOR Collagen Peptide Booster Cream, one of BABOR’s most popular products.
Additionally, First Class guests can select additional products from a completely new menu that can be tailored according to their skin type.
“Lufthansa and BABOR share a special commitment to innovation, tradition, and exceptional guest experiences. Together, we want to turn travel into an experience that is special and personal, and for us, that includes skincare. These personal moments are especially valuable in our fast-paced world,” said Mirja Rousselle, Vice President of Global Marketing at BABOR.
About BABOR
BABOR is a brand of ABOR BEAUTY GROUP, which is a German family-owned business and a global player in the skincare industry, home to some of the most sought-after international beauty brands.
Additionally, BABOR’s production facilities and labs are based at and near the headquarters in Germany. BABOR BEAUTY GROUP’s portfolio also includes various private labels. The third generation of the owner family has been heading the company since 2014.
What do you think about this BABOR-Lufthansa partnership? Let us know in the comments below!
