Korean Air has launched the “Korean Air AI Chatbot”, which is directly integrated into its website and mobile app.

Enhanced customer support
The “Korean air AI chatbot” is built on advanced natural language processing, which is trained on extensive datasets, including airline regulations and operational policies.
Moreover, this chatbot analyses customer intent in real time to provide more accurate and relevant answers.
Korean Air has ensured the chatbot’s transparency and reliability, and also sources citations and direct links along with the answers. The airlines have also established a specialised database to verify content, minimising AI errors and ensuring that responses are accurate.
The airline has used this chatbot to streamline the transition to human support. Users can simply type “connect to an agent” to be seamlessly transferred to a live representative within the same chat window.
A Korean Air representative said:
“With the launch of this AI chatbot, Korean Air remains committed to providing faster and more accurate support for our customers,”,“We will continue to integrate smart technologies to ensure a more convenient and intuitive digital travel experience.”
After the initial launch, Korean Air is planning to implement updates to include advanced features such as ticket purchasing and reservation management.

About Korean Air
Established in 1948, Korean National Airlines (predecessor) began its first operations. In 1962, the airline was nationalised and renamed Korean Airlines.
Today, Korean Air is one of the world’s top 20 airlines, serving for the past 55 years. With its headquarters at Incheon International Airport (ICN), the airline provides its services to 116 cities in 39 countries.
The airline was awarded 5 star airline rating from Skytrax as well as Airline of the Year from both Air Transport World and airline ratings.
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