British Airways (BA) was announced as the first founding partner of Olympia, a modernised and newly imagined entertainment destination in London. Members of the airline’s loyalty programme can enjoy exclusive benefits and earn Avios points.
British Airways Announced As First Founding Partner
The reimagined Olympia has been announced by BA, a first founding partner, which means becoming a naming rights partner for the upcoming and modernised music venue, which will offer exclusive benefits for Club members.
Originally built 140 years ago, Olympia is being reimagined as a global showcase for live music, culture, and entertainment. The standing theatre will include a wing for British Airways ARC, which will be located above Olympia’s existing West Hall wing.
Club members will have exclusive access to VIP lounges, bars, and venue entertainment within the wing.
“We proudly celebrate British originality in everything we do, and we are thrilled to be investing in the future of London’s arts and culture scene. Being a Founding Partner of Olympia allows us to celebrate the best of both British and globally recognised talent across music and theatre.” shares Chief Customer Officer, Calum Laming.
Members will enjoy exclusive access to ringfenced ticket allocations via the BA ticket portal, which will also offer ticket options such as VIP lounge access and The British Airways Wing, which features a dedicated cocktail bar.
The members will be at the heart of every show, with opportunities to earn Avios points for select venues across Olympia.
“This iconic new destination, located on our flight path as customers arrive at Heathrow, offers a unique opportunity to connect our customers with our home city’s vibrant culture. We’re excited to be part of Olympia’s transformation and be able to offer our customers even more exclusive benefits that go beyond travel.” shares Laming.
Will you be visiting the British Airways wing in reimagined Olympia? Let us know in the comments below!
