British Airways introduces a new series of amenity kits designed by London-based artists and equipped with London-produced wellness items, available in the Club World cabin, flying from London Gatwick Airport.
Care from London
Starting from 26 October 2025, passengers travelling in the Club World Cabin on flights from Gatwick Airport would be able to enjoy the brand new amenities kit, packed with amenities including moisturiser and multibalm from London-based apothecary brand anatomē.
The amenities bag itself has 4 designs, which showcase the artwork of 4 British artists working with the platform Rise Art.
The contents and the bag itself are also designed with purpose, according to the airline, with the amenities packaged with recycled aluminium and the bag made of recycled fabric, weaving together sustainability and London-crafted care.
Calum Laming, Chief Customer Officer at British Airways, highlights their mission to innovate for customers:
“At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē. The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. “
Grand Improvement Project at BA
The British airline has been innovating and improving its offers continuously since its announcement of a £7 billion transformation plan in 2024. With over 1000 initiatives, they are looking to level up their package, including but not limited to new passenger offers such as this amenities kit and 2 new lounge designs at Miami and Dubai.
And this will surely not be the last offer they put into the air in this transformation scheme, with their in-flight Wi-Fi rollout programme announced in early November, which is due to start in 2026.
What do you think about the BA’s new amenities kit, sourced and designed in London? Share your thoughts in the comments below!
