ANA Updates Sign Language Badge for Deaf and Hard of Hearing Passengers

As part of its commitment to create “A Sky Welcoming Everyone”, and in the run-up to Tokyo’s 2025 Deaflympics, the ANA (All Nippon Airways) group is redesigning badges worn by cabin crew and airport staff fluent in Japanese Sign Language.

ANA’s Sign Language Badges Improve Accessibility

Cabin attendants and airport staff working with ANA who have at least a Level Four certification in either the Japanese Sign Language Proficiency Test or the Japanese National Sign Language Certification wear a Sign Language badge so they can easily be identified by passengers communicating in Japanese Sign Language. In a move to enhance accessibility and inclusivity on flights, the airline has launched a redesigned sign language badge. The design, which features the words “sign languages” in English and Japanese with an illustration of two hands forming a heart on a bright pink background, was chosen not only to be more visible to passengers, but also to emphasise connection through the use of signs. This updated design comes as Tokyo approaches the 2025 Deaflympics, an international multi-sport event held every four years for athletes with hearing loss. The 2025 Tokyo Deaflympics will mark the 100th anniversary of these Games and the first Deaflympics to be held in Japan. Keiji Omae, Executive Vice President of Customer Experience at ANA, issued the following statement:

“The redesigned sign language badge emphasises our dedication to inclusivity and accessibility for all our passengers. We recognise that seamless communication is essential for fostering connection, and this badge will enable our staff to connect more effectively with customers who rely on sign language.”

About ANA

ANA was founded in 1952 with only two helicopters and has now become the largest airline in Japan. ANA Holdings was established in 2013 as the largest airline holding company in Japan, comprising 71 companies. In February 2025, it placed its largest ever order of more than 75 aircraft in preparation for its goal of strategic expansion by 2030. ANA prides itself on accessibility and inclusion. Passengers wishing to learn more about its services for special assistance should consult the airline’s website, which includes information on the sign language badges and other accommodations for deaf passengers such as sign language interpreters and voice-to-text software.

Are you deaf/hard of hearing or know someone who is? What can airlines do to make your journey more accessible and enjoyable? Please tell us in the comments!