Avianca Cargo successfully concluded its Valentine’s Day season with record-breaking flower shipments from Colombia to the U.S. The airline operated approximately 300 cargo flights, transporting around 18,000 tons of flowers to key hubs, including Miami and Los Angeles. For the first time, Avianca Cargo secured the No.1 position in flower transportation to Los Angeles, reinforcing its leadership in the U.S. market.
Meeting High Demand with Increased Capacity
Avianca Cargo increased seasonal capacity by two times, given the high demand for flower shipments, ensuring efficiency, good service, and on-time deliveries. However, infrastructure improvements, digitisation projects, and a 30% increase in the workforce all helped the airline to handle seamless operations.
Diogo Elias, Senior Vice President of Avianca Cargo, shared :
“In preparation for Valentine’s Day, we optimized our logistics to ensure a seamless season for our customers”
Later Ellias announced :
“Our record-breaking efficiency gains included over 40% reduction in flower processing and delivery times of around 50% underscoring our commitment to excellence. We are proud to support the flower industry with superior service, driven by our dedicated team and strong partnerships across the supply chain.”
Key Achievements of Avianca Cargo’s Flower Transportation Market
Operational successfully conducted from Colombia to the U.S. of Avianca Cargo this Valentine’s Day season included:
Faster Processing & Delivery: The flower processing and delivery time was reduced by 57% in Miami, ensuring speedier and more dependable service.
Market Leadership in Los Angeles: Became the No. 1 flower carrier to Los Angeles while reinforcing its leading position in Miami.
Expanded Workforce: Increased U.S. operations team by 30% to bolster logistics efficiency across key hubs.
Doubled Capacity: Transported around 18,000 tons of flowers, adding flights due to growing demand.
Service Excellence: Maintained top-tier industry service levels, reinforcing reliability and quality handling.
Ralph Cutié, Director and CEO of Miami International Airport, shared his thoughts :
“MIA is proud to be America’s largest gateway for fresh flowers, with more than 1,500 tons projected to arrive daily this year for Valentine’s Day, which would be a 3% increase over last year.”
Fleet Expansion & Future Growth
Avianca Cargo is set to expand its fleet in 2025 with two additional Airbus A330 P2F aircraft, enhancing capacity and efficiency for high-demand markets.
“At Avianca Cargo, we deliver on our promises to our customers. We provided the incremental capacity we promised for the season and ensured the fulfillment of our value proposition in Colombia and Ecuador.” said Elias.
Additionally, a strong focus on service excellence and operational innovation, Avianca Cargo continues to lead the flower transportation market, ensuring fresh deliveries to major destinations across North America and Europe.
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