Avianca is strengthening its presence in South Florida after announcing a new official sponsorship with Miami FC. This is a move which highlights the commercial importance of the Florida markets for airlines connecting the United States and Latin America.
A Strategic Move in a Key Market
As part of the partnership, Avianca’s logo will feature on Miami FC’s official match day jersey and training shirts throughout the season. The club’s popular Fútbol305 Zone, known for giving fans close access to players, will also be renamed the “Avianca Fútbol305 Zone”.
For Avianca, the agreement also underscores the importance of Miami as a gateway between the United States and Latin America, a region that remains central to the airline’s network strategy. Rolando Damas, Avianca’s director of sales for North America and Europe, explained:
“We are proud to announce our partnership with Miami FC at such a significant moment for the club, marked by the unveiling and groundbreaking of its new stadium. Through this partnership, we are strengthening our presence in the city and reaffirming our commitment to sports and the communities we connect.”
Airlines frequently use sports partnerships to strengthen brand recognition in core markets, particularly in cities with strong travel demand. In Miami, where football has deep cultural roots across Latin America communities, the partnership allows Avianca to engage directly with a key customer base.
Strong US Operations Backing the Expansion
Avianca currently operates more than 400 weekly flights from 14 U.S. cities including Miami, Orlando, Fort Lauderdale, New York, Boston, Dallas-Fort Worth, Houston, Los Angeles, Chicago, San Francisco, Washington, Las Vegas (seasonal), Tampa and Ontario. Of those, more than 100 weekly flights operate from Florida alone.
In 2025, the airline carried more than 4.9 million passengers to and from the United States, an increase of more than 6% compared to 2024, operating over 34,200 flights across its U.S. network.
South Florida serves as a major centre for travel between the United States and Latin America, driven by large Colombia’s, Central American and Caribbean communities as well as strong business and tourist demand.
From Florida, Avianca connects travellers to Colombia, Ecuador and Central America, as well as more than 80 destinations in over 25 countries across the Americas and Europe.
New Opportunities for Miami FC
For Miami FC, the partnership comes during a period of long term growth. The club recently announced plans to move to South-Dade, where it will build a 10,000 seat stadium and world class training facilities as part of a $400 million sports and entertainment complex. Nathan Krum, Miami FC’s head of marketing and revenue, explained:
“As we launch our new vision for long term growth, we are thrilled to be joining forces with Avianca who has shown commitment to excellence for over 105 years.”
Krum noted that, as the club begins development of world-class facilities in South Miami-Dade, a key priority has been to work with organisations that share its focus on community connection and global accessibility.
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