East Midlands Airports’ new commercial director, Adam Andrews is bringing a strategic, data-driven mindset to the heart of the United Kingdom‘s central aviation hub. Just months into the role, the former British Airways executive has already mapped out an ambitious vision, one focused on strengthening connectivity and leveraging the airport’s growing commercial potential.
Data-driven vision for the region’s leading gateway
Having spent over a decade in network planning and revenue management, Andrews admits the shift into airport operations has been a “steep learning curve,” but an invigorating one.
Andrews explains:
“Joining during the airport’s budgeting period helped me quickly understand the dynamics of how the business runs.”
For Andrews, improving long-haul access is a priority. Despite its strong geography, just two hours from the UK’s main long-haul airports, the East Midlands remains the only UK region without direct connectivity to a European hub.
Cargo and Freeport: Driving regional trade
While passenger growth is a long-term goal, cargo remains a cornerstone of the airport’s strategy.
As the only UK airport with a Freeport directly linked to its runway, East Midlands holds a unique advantage in the logistics sector.
Andrews notes:
“The Freeport creates a complete cargo ecosystem. Eighty percent pf the UK population can be reached within four hours by road from here. That’s a compelling case for both outbound manufacturing and inbound trade.”
This combination of location, infrastructure and Freeport status positions the airport as a vital player in the nation’s trade network. Andrews sees this as a springboard for further investment and collaboration with UK and global partners.
Preparing for sustainable growth
With plans for infrastructure upgrades this winter, including realigned taxiways and improved terminal efficiency, East Midlands Airport is gearing up for the next phase of expansion.
Andrews emphasizes that growth will be grounded in evidence and collaboration:
“The next few months will be about listening, learning and working with the regional business community. By using credible data and understanding what East Midlands really needs, we can build a strong case for new airline partnerships.”
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