In the fast-evolving world of travel and aviation, compelling visual storytelling is critical. From airport wayfinding systems to inflight magazines and destination billboards, poster design plays a powerful role in influencing traveller behaviour and brand perception.
As global mobility rebounds and the competition for traveller attention intensifies, airlines, tourism boards, and travel tech platforms must keep their branding fresh and on-trend. So, what’s driving the current wave of design? Let’s explore the top poster design trends that are taking travel marketing to new heights.
1. Bold Typography Takes Off
Airlines and destination campaigns are increasingly using large, commanding typefaces to make a statement — whether it’s a gate-side safety notice or a striking airport welcome banner. Typography-driven posters with kinetic fonts or layered text help travel brands stand out in crowded terminals or on social media feeds.
Tip: Use bold fonts to evoke emotions tied to your brand values — classic serif fonts for prestige airlines, or clean sans-serif for budget carriers and tech-first travel apps.
2. Clean and Minimal Layouts for Clear Navigation
In high-traffic environments like airports, minimalism is more than a trend — it’s a necessity. Posters with lots of white space, clean icons, and brief copy are easier for travellers to digest on the go.
Example: A sleek, one-photo tourism ad with a reduced colour palette and just three words (“Visit Iceland Now”) can outperform cluttered designs.
3. Bold Colours and Gradient Skies
The shift toward vibrant gradients and intense colours mirrors the emotional punch needed in travel marketing. Think warm orange-to-pink skies over a jetliner silhouette or deep teal water behind a snorkeller.
Pro Tip: Use bold, travel-relevant palettes like sunset gradients, ocean blues, or aurora greens. Tools like Adobe Color can help you create cohesive schemes.
4. Vintage Travel Poster Revival
Retro is back — and in aviation, it resonates deeply. Many travel posters now use nostalgic themes reminiscent of mid-century air travel, appealing to wanderlust and brand heritage.
Example: A 1970s airline-style poster for a modern carrier’s new route evokes both trust and style.
5. 3D and Isometric Visuals for Destination Depth
From terminals to tourism expos, 3D poster elements and isometric illustrations are helping destinations come alive. These designs add dimension and realism, perfect for mapping out airport hubs or hotel clusters.
Design Tools: Platforms like Blender or Adobe Dimension offer travel marketers the chance to model realistic environments affordably.
6. Hand-Drawn Illustrations for Local Touch
To promote authenticity, tourism boards and boutique hotels are using hand-drawn maps, icons, and cultural illustrations to enhance their branding materials.
Example: A hand-sketched poster of a street food market or scenic flight route makes a campaign feel bespoke and personal.
7. Collage and Mixed Media Travel Campaigns
Collage-style posters, combining aerial photography, ticket stubs, and digital overlays, are a hit in tourism and airline promotions — especially those targeting younger audiences.
Tool Tip: Mix stock photos with scanned travel memorabilia or handwritten captions using tools like Canva or Adobe Photoshop.
8. AI-Generated Travel Posters
AI tools like Create Maker offer travel brands innovative ways to generate visually striking, unique content with minimal effort. For example, an AI-generated poster could depict a surreal interpretation of a popular destination — perfect for catching attention in online ads or immersive travel booths.
Example Use: A dreamlike image of a futuristic Tokyo skyline created via prompt-based AI for a tech-focused airline or tour operator.
9. Motion Graphics and Animated Posters in Airports
As digital screens replace static posters in terminals and on transport, motion design is a key differentiator. Animated destination posters or boarding gate promos create engagement where static ones fade into the background.
Tip: Create simple GIF or video posters using After Effects or Canva’s animation features.
10. Eco-Friendly Poster Design for Sustainable Travel
Green design is no longer optional. Posters printed on recycled materials or optimized for digital-only platforms align with the values of today’s eco-conscious travellers.
Example: A sustainability-themed campaign for a carbon-neutral airline might use organic textures, natural hues, and minimalist design to communicate the message clearly and credibly.
Final Boarding Call
Travel and aviation brands must embrace evolving visual styles to connect with modern travellers. Whether it’s through kinetic typography in airport terminals or AI-generated posters in online campaigns, these graphic design trends help ensure your brand is both noticed and remembered.
To explore more on how to design your own stunning travel posters using AI, check out Create Maker’s poster design tools.
