United Airlines plane on runway © Getty Images
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United Airlines Launches “Travel-Ready Center” Technology

by Chantal Welch

United Airlines announced this week the launch of its industry-exclusive technology to ease the burden of Covid-19 travel restrictions. The “Travel-Ready Center” is a new, digital solution for customers.

United Airlines Plane on Stand

United Airlines plane on stand © United Airlines

Global Aviation Goes Digital

Global aviation has gone digital. As a result of the pandemic, airlines have to stay agile and adapt to the evolving “new normal.” Unquestionably, pre-departure testing and documentation are key to safely reopening travel. Furthermore, these new requirements need to be easy and manageable for airlines’ customers.

Digital technology is a huge part of the “new normal” for aviation. The development of online, digital solutions and new technology has led to a safer, more efficient passenger experience. Investment in technology such as apps has helped to propel aviation’s tech-led Covid-19 recovery.

Smartphone

Smartphone © Jonas Lee via Unsplash

Apps Transforming Aviation

Lifestyle mobile apps have become increasingly popular over the years. As a result of more people managing their daily lives on their smartphones. Public demand and increased use of apps have led to businesses and industries using them as part of the customer experience.

Many airline apps function as a customer service platform. Passengers can perform multiple actions in one place. Such as getting the latest travel information, booking and paying for flights, ordering inflight meals, and accessing lifestyle and rewards services. Apps have transformed aviation by introducing self-service, touchless biometrics, and contactless services.

United Airlines 737-900 taking off

United Airlines 737-900 taking off © Nick Morales via Unsplash

Aviation’s Tech-Led Covid-19 Recovery

Aviation’s tech-led Covid-19 recovery has set a new standard. Singapore Airlines recently announced its one-stop online portal, and this week United Airlines launched the “Travel-Ready Center” on the United app.

This new, digital solution will allow customers to review Covid-19 entry requirements, find local testing options and upload any required testing and vaccination records for domestic and international travel, all in one place.

Linda Jojo, Executive Vice President for Technology and Chief Digital Officer, United Airlines. said:

“While pre-travel testing and documentation are key to safely reopening global travel, we know it can be confusing for customers when they’re preparing for a flight. Starting today, our ‘Travel-Ready Center’ gives customers a personalized, step-by-step guide of what is needed for their trip, a simple way to upload required documents and quickly get their boarding pass, fully integrated within our app and website.”

Passenger Experience is a Key Priority

In the upcoming weeks and months, United is adding more innovative, industry-first features to the Travel-Ready Center platform. Customers will be able to schedule a Covid-19 test at one of over 15,000 testing sites around the world. Access the recently launched “Agent on Demand” feature and view countries’ visa requirements.

United Airlines Boeing 737 Max

United Airlines Boeing 737 Max © Flickr

The Travel-Ready Center is just one of many new technologies United has introduced this year to create a safer, improved travel experience for its customers. The passenger experience is a key priority for aviation. Anticipating a passenger’s needs, delivering great customer service, and demonstrating a commitment to customer safety will enable a faster recovery for the industry.

What are your thoughts on United Airlines Travel-Ready Center? Should more airlines be using technology-led solutions? Let us know in the comments below

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