The European Airline of the Year 2022 Award Goes To… Turkish Airlines.

Turkish Airlines have been selected as Airline of the Year in Europe 2022 at TheDesignAir Awards. The award encourages development for its customer touch-points at Istanbul Airport (such as the lounge, check-in islands, and ticket services offices) and in-flight experience plans (new Business and Economy Class lodge and in-flight items).

TheDesignAir Awards 2022

TheDesignAir, an organisation run by regular flyers and industry professionals, honours the top airlines investing in design, product, and brand annually.

The tenth annual awards, which recognise the world’s best in aviation design, branding, and passenger experience, were announced today. There have been many outstanding contenders and shortlisted sections this year, and the awards committee are delighted to see aircrafts investing resources in the traveller experience and brand. The committee are thrilled that in 2022, newly established airlines and those with years of experience rose to the occasion and received their accolades.

TheDesignAir Awards 2022
TheDesignAir awards honours top airlines. | © TheDesignAir

From the passenger experience at Istanbul Airport to in-flight designs and services, Turkish Airlines has developed distinctive designs by integrating the “flow” concept. Turkish Airlines continues to provide its customers with the highest level of comfort at every stage of their flights as Turkey’s flag carrier airline, which builds travel experiences by reinforcing them with a consistent brand image and design language.

Design Airline of the Year Europe, 2022 Turkish Airlines
The award encourages development for its customer touch-points at Istanbul Airport | © TheDesignAir

Customer touch-points at Istanbul Airport

Turkish Airlines Chief Marketing Officer, Ahmet Olmuştur, commented on the honour:

“From the lobby to the lounges, new cabin and seat designs at Istanbul Airport, we methodically incorporate our Turkish Airlines brand identity at every touch point. By offering service that goes above and beyond customary hospitality, we work hard to exceed our customers’ expectations.”

Customer touch-points
The mobile application provides a much more convenient airport experience | © IGA Istanbul

As part of a segmentation strategy, Turkish airlines identify segment-specific needs based on industry research, customer feedback, competitor analysis, and trend tracking. They use these results to develop new ideas and tailor their airport services to meet those needs.

The development of touchless technologies and a “digital voyage” is a choice to base the airport infrastructure design on the technological requirements of the terminal and the passengers.

The mobile application, which enables a mobile-centred travel experience and, as a result, provides a much more convenient airport experience, is one of the many services Turkish Airlines offer at the airport. The queue management system, the e-passport system, multi-alphabet flight information displays, digital information screens that provide remote video support, and mobile applications are additional services.

Providing travellers with a continuous experience, the web-based stopping charge and valet expense instalment phase are available on Istanbul Air terminal’s mobile application, eliminating the need for travellers to visit an instalment point physically.

Do you fly with Turkish Airlines? Tell us about your experience in the comments!

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Samuel Ayobami Ojerinola
Samuel Ayobami Ojerinola
Aviation Reporter - With a deep background in travel including previous work for LoveHolidays, Omega and HRG, Samuel contributes news and analysis here at Travel Radar. Samuel also holds a BA degree in Travel & Tourism Management from the University of West London.


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