Transatlantic partners Virgin Atlantic and Delta Air Lines are launching a ‘FlyReady’ integrated digital health tool to reopen transatlantic travel.
Reopening the skies between the U.K. and the U.S.
At the recent G7 Leaders’ Summit, British Prime Minister Boris Johnson and United States President Joe Biden announced that they would work together to ease travel restrictions between the two nations. They agreed to an “Atlantic Charter” that would essentially reopen a U.K. – U.S. air travel corridor. The two leaders also announced the creation of the bilateral Atlantic Taskforce, with the goal of reopening travel between the two countries as soon as possible, now that Covid-19 vaccines have been rolled out and the number of cases has decreased.
Commenting on the two leader’s efforts to reopen travel, in a recent statement, U.S. Travel Association CEO Roger Dow said:
“Opening a U.S.-U.K. travel corridor is a smart, science-based step to take for both countries’ economic recoveries, and now is the critical time to take it. The U.S. and the U.K. both have among the world’s leading records on vaccinations and declining infections, the U.K. is our top overseas travel market, and the two governments enjoy a close relationship. With abundant evidence that travel is safe with layered health measures in place—and a clear economic need to reopen international travel—moving to reduce travel restrictions between the two countries is the perfect place to start.”
Digital Transformation: Key to Aviation Recovery
For airlines, recovery is unsustainable without digital health pass technology. During the pandemic, we have reported on airlines such as Emirates, Eva Air, Singapore Airlines, and United Airlines trialing digital health pass technology to make travel easier for passengers in a COVID-19 era. Now Virgin Atlantic and Delta are launching their own digital health tool, ‘FlyReady.’
FlyReady will be available to customers travelling in either direction between the U.S. and the U.K. The digital solution will speed up passenger processing, allowing them to upload and verify test results before departure and proceed smoothly through pre-flight checks with airline agents on the day of travel.
The FlyReady technology from TrustAssure is fully integrated into customers’ online journeys through the airlines’ websites, with no third-party app download needed. Using Flyready, customers will be able to securely upload and verify a test certificate from any valid testing provider, in advance of travel, up to 90 minutes before departure. All customer health data is encrypted, and none of it is stored in Virgin Atlantic’s or Delta’s systems.
Corneel Koster, Chief Customer & Operating Officer, Virgin Atlantic said:
“Virgin Atlantic FlyReady will help to strengthen customers’ confidence as they return to the skies with us, by making their transatlantic journeys as smooth and seamless as possible, while navigating new COVID-19 travel requirements in a convenient digital format.”
Allison Ausband, EVP and Chief Customer Experience Officer, Delta said:
“Customers need a help navigating the complex requirements of post-COVID transatlantic travel. We’ve been working with our partners at Virgin Atlantic to develop this solution as an easy-to-use, reliable and effective way to remove guesswork for customers and our employees.”
For global aviation to survive the pandemic, digital innovation must take place. Digital health solutions are the key to safely reopening travel, restoring confidence, and controlling the COVID-19 pandemic.
What are your thoughts on digital health pass technology? Let us know in the comments below!